Breath Savers Consumer Insights

Who buys Breath Savers?

A Breath Savers consumer is generally slightly higher income, Caucasian, and older age. Breath Savers consumers are more likely to purchase Breath Savers during larger pantry stocking trips. Brands such as Wrigley's Extra, Borden, and Orbit also tend to be purchased in the same trip. Sample consumer insights data below.

Breath Savers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.09
% of Basket $ (median)
5.7%
Total Basket $ (median)
$36.95

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Breath Savers Consumer Demographics

demographic
index
Female
100
Male
103
<24
67
25-34
67
35-44
94
45-54
138
55-64
143
65+
142
African American
85
Asian
91
Caucasian
105
Hispanic
85
demographic
index
Has Kids
90
No Kids
124
- $20k
62
$20k-40k
97
$40k-60k
92
$60k-80k
110
$80k-100k
118
$100k-125k
92
$125k +
114
No College
96
College
101
Adv. Degree
100

Understand Breath Savers Consumer Behavior

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Breath Savers Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 5.6x
Borden 5.1x
Orbit 5.1x
Trident 4.7x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
279

Where is Breath Savers Purchased?

channels
index
Beauty
9
Club
150
Dollar
57
Drug
125
Food
38
Gas & Convenience
76
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.5x
Hunt's Snack Pack 1.4x
Gatorade G2 1.4x
Weight Watchers Smart Ones 1.4x

How Did They Pay?

method
index
Cash
98
Credit
105
Debit
103
Food Stamps
57

When is Breath Savers Purchased?

day of week
Sun
16.7%
Mon
13.9%
Tue
13.7%
Wed
10.9%
Thu
12.1%
Fri
15.4%
Sat
17.3%
time of day
Morning
17.3%
Noon
18.5%
Afternoon
34.4%
Evening
23.8%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Breath Savers consumers purchase?

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Why do Breath Savers consumers try new brands?

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Where do Breath Savers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Breath Savers Target Market

Arrow and target

Who actually buys Breath Savers? Do these consumers match the intended target market of Breath Savers?

Thought bubble

What motivates the target market to purchase Breath Savers?

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What other target market should Breath Savers look at?

venn diagram

Which other brands have a similar target market?

About Our Breath Savers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.