Breath Savers Consumer Insights

Who buys Breath Savers?

A Breath Savers consumer is generally slightly higher income, Caucasian, and older age. Breath Savers consumers are more likely to purchase Breath Savers during larger pantry stocking trips. Brands such as Wrigley's Extra, Borden, and Orbit also tend to be purchased in the same trip. See sample consumer insights data below.

Breath Savers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.09
% of Basket $ (median)
5.7%
Total Basket $ (median)
$36.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Breath Savers Consumer Demographics

demographic
index
Female
100
Male
103
<24
67
25-34
67
35-44
94
45-54
138
55-64
143
65+
142
African American
85
Asian
91
Caucasian
105
Hispanic
85
demographic
index
Has Kids
90
No Kids
124
- $20k
62
$20k-40k
97
$40k-60k
92
$60k-80k
110
$80k-100k
118
$100k-125k
92
$125k +
114
No College
96
College
101
Adv. Degree
100

Understand Breath Savers Consumer Behavior

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Breath Savers Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 5.6x
Borden 5.1x
Orbit 5.1x
Trident 4.7x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
279

Where is Breath Savers Purchased?

channels
index
Beauty
9
Club
150
Dollar
57
Drug
125
Food
38
Gas & Convenience
76
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.5x
Hunt's Snack Pack 1.4x
Gatorade G2 1.4x
Weight Watchers Smart Ones 1.4x

How Did They Pay?

method
index
Cash
98
Credit
105
Debit
103
Food Stamps
57

When is Breath Savers Purchased?

day of week
Sun
16.7%
Mon
13.9%
Tue
13.7%
Wed
10.9%
Thu
12.1%
Fri
15.4%
Sat
17.3%
time of day
Morning
17.3%
Noon
18.5%
Afternoon
34.4%
Evening
23.8%
Late
6.0%

About Our Breath Savers Consumer Insights

How do we know who buys Breath Savers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Breath Savers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.