Breathe Right Consumer Insights

Who buys Breathe Right?

A Breathe Right consumer is generally higher income, Caucasian, and senior age. Breathe Right consumers are more likely to purchase Breathe Right during larger pantry stocking trips. Brands such as Swiffer, Charmin, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Breathe Right Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.28
% of Basket $ (median)
17.4%
Total Basket $ (median)
$64.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Breathe Right Consumer Demographics

demographic
index
Female
99
Male
106
<24
46
25-34
70
35-44
84
45-54
134
55-64
163
65+
252
African American
46
Asian
61
Caucasian
114
Hispanic
49
demographic
index
Has Kids
77
No Kids
151
- $20k
65
$20k-40k
65
$40k-60k
101
$60k-80k
113
$80k-100k
104
$100k-125k
138
$125k +
110
No College
90
College
98
Adv. Degree
120

Understand Breathe Right Consumer Behavior

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Breathe Right Basket Affinity & Size

brand
basket affinity
Swiffer 7.9x
Charmin 7.0x
Lysol 6.8x
Listerine 6.6x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
255

Where is Breathe Right Purchased?

channels
index
Beauty
32
Club
180
Dollar
48
Drug
263
Food
36
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.6x
Lean Cuisine 1.5x
Cadbury 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
85
Credit
108
Debit
108
Food Stamps
20

When is Breathe Right Purchased?

day of week
Sun
15.8%
Mon
12.6%
Tue
12.4%
Wed
11.6%
Thu
12.7%
Fri
15.7%
Sat
19.2%
time of day
Morning
16.7%
Noon
20.1%
Afternoon
34.1%
Evening
23.2%
Late
5.9%

Get More Breathe Right Data

Contact us for the latest Breathe Right consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Breathe Right consumers switch to?

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Why do consumers stop buying Breathe Right products?

Store front

Which retailers do Breathe Right shoppers prefer to shop at?

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What motivates consumers to try Breathe Right products?

Research the Breathe Right Target Market

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Who actually buys Breathe Right? Do these consumers match the intended target market of Breathe Right?

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What motivates the target market to purchase Breathe Right?

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What other target market should Breathe Right look at?

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Which other brands have a similar target market?

About Our Breathe Right Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.