Breathe Right Consumer Insights

Who buys Breathe Right? Breathe Right consumers are generally higher income, Caucasian, and senior age. Breathe Right consumers are more likely to purchase Breathe Right during larger pantry stocking trips. Brands such as Swiffer, Charmin, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Breathe Right Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.28
% of Basket $ (median)
17.4%
Total Basket $ (median)
$64.66

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Breathe Right Consumer Demographics

demographic
index
Female
99
Male
106
<24
46
25-34
70
35-44
84
45-54
134
55-64
163
65+
252
African American
46
Asian
61
Caucasian
114
Hispanic
49
demographic
index
Has Kids
77
No Kids
151
- $20k
65
$20k-40k
65
$40k-60k
101
$60k-80k
113
$80k-100k
104
$100k-125k
138
$125k +
110
No College
90
College
98
Adv. Degree
120

Understand Breathe Right Consumer Behavior

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Breathe Right Basket Affinity & Size

brand
basket affinity
Swiffer 7.9x
Charmin 7.0x
Lysol 6.8x
Listerine 6.6x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
255

Where is Breathe Right Purchased?

channels
index
Beauty
32
Club
180
Dollar
48
Drug
263
Food
36
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.6x
Lean Cuisine 1.5x
Cadbury 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
85
Credit
108
Debit
108
Food Stamps
20

When is Breathe Right Purchased?

day of week
Sun
15.8%
Mon
12.6%
Tue
12.4%
Wed
11.6%
Thu
12.7%
Fri
15.7%
Sat
19.2%
time of day
Morning
16.7%
Noon
20.1%
Afternoon
34.1%
Evening
23.2%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Breathe Right consumers purchase?

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Why do Breathe Right consumers try new brands?

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Where do Breathe Right consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Breathe Right Target Market

Arrow and target

Who actually buys Breathe Right? Do these consumers match the intended target market of Breathe Right?

Thought bubble

What motivates the target market to purchase Breathe Right?

magnifying glass

What other target market should Breathe Right look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us