Breezy Consumer Insights

Who buys Breezy? A Breezy consumer is generally very low income, African American, and adolescent age. Breezy consumers are more likely to purchase Breezy during larger pantry stocking trips. Brands such as Cottonelle, Wrigley's Extra, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

Breezy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.6%
Total Basket $ (median)
$11.60

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Breezy Consumer Demographics

demographic
index
Female
100
Male
103
<24
154
25-34
97
35-44
96
45-54
96
55-64
115
65+
105
African American
246
Asian
59
Caucasian
91
Hispanic
146
demographic
index
Has Kids
90
No Kids
123
- $20k
215
$20k-40k
145
$40k-60k
122
$60k-80k
84
$80k-100k
63
$100k-125k
54
$125k +
40
No College
137
College
99
Adv. Degree
61

Understand Breezy Consumer Behavior

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Breezy Basket Affinity & Size

brand
basket affinity
Cottonelle 26.3x
Wrigley's Extra 24.0x
Sunbeam 21.3x
Bounty 20.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
220
Pantry Stocking (21+ Items)
221

Where is Breezy Purchased?

channels
index
Dollar
5072
Food
4
Gas & Convenience
227
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.9x
Red Bull 1.7x
Sunbeam 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
200
Credit
63
Debit
92
Food Stamps
52

When is Breezy Purchased?

day of week
Sun
14.7%
Mon
16.8%
Tue
11.8%
Wed
11.8%
Thu
10.9%
Fri
18.0%
Sat
16.1%
time of day
Morning
13.8%
Noon
21.9%
Afternoon
37.1%
Evening
23.0%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Breezy consumers purchase?

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Why do Breezy consumers try new brands?

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Where do Breezy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Breezy Target Market

Arrow and target

Who actually buys Breezy? Do these consumers match the intended target market of Breezy?

Thought bubble

What motivates the target market to purchase Breezy?

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What other target market should Breezy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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