Breezy Consumer Insights

Who buys Breezy?

A Breezy consumer is generally very low income, African American, and adolescent age. Breezy consumers are more likely to purchase Breezy during larger pantry stocking trips. Brands such as Cottonelle, Wrigley's Extra, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Breezy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.6%
Total Basket $ (median)
$11.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Breezy Consumer Demographics

demographic
index
Female
100
Male
103
<24
154
25-34
97
35-44
96
45-54
96
55-64
115
65+
105
African American
246
Asian
59
Caucasian
91
Hispanic
146
demographic
index
Has Kids
90
No Kids
123
- $20k
215
$20k-40k
145
$40k-60k
122
$60k-80k
84
$80k-100k
63
$100k-125k
54
$125k +
40
No College
137
College
99
Adv. Degree
61

Understand Breezy Consumer Behavior

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Breezy Basket Affinity & Size

brand
basket affinity
Cottonelle 26.3x
Wrigley's Extra 24.0x
Sunbeam 21.3x
Bounty 20.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
220
Pantry Stocking (21+ Items)
221

Where is Breezy Purchased?

channels
index
Dollar
5072
Food
4
Gas & Convenience
227
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.9x
Red Bull 1.7x
Sunbeam 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
200
Credit
63
Debit
92
Food Stamps
52

When is Breezy Purchased?

day of week
Sun
14.7%
Mon
16.8%
Tue
11.8%
Wed
11.8%
Thu
10.9%
Fri
18.0%
Sat
16.1%
time of day
Morning
13.8%
Noon
21.9%
Afternoon
37.1%
Evening
23.0%
Late
4.2%

Get More Breezy Data

Contact us for the latest Breezy consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Breezy consumers switch to?

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Why do consumers stop buying Breezy products?

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Which retailers do Breezy shoppers prefer to shop at?

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What motivates consumers to try Breezy products?

Research the Breezy Target Market

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Who actually buys Breezy? Do these consumers match the intended target market of Breezy?

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What motivates the target market to buy Breezy?

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What other target market should Breezy look at?

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Which other brands have a similar target market?

About Our Breezy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.