Breyers Consumer Insights

Who buys Breyers?

A Breyers consumer is generally slightly lower income, Asian, and senior age. Breyers consumers are more likely to purchase Breyers during larger pantry stocking trips. Brands such as Perdue, Smart Balance, and Cool Whip also tend to be purchased in the same trip. Sample consumer insights data below.

Breyers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
8.9%
Total Basket $ (median)
$44.62

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Breyers Consumer Demographics

demographic
index
Female
100
Male
104
<24
94
25-34
88
35-44
98
45-54
111
55-64
115
65+
131
African American
105
Asian
108
Caucasian
99
Hispanic
96
demographic
index
Has Kids
97
No Kids
106
- $20k
100
$20k-40k
100
$40k-60k
103
$60k-80k
100
$80k-100k
95
$100k-125k
98
$125k +
102
No College
98
College
100
Adv. Degree
103

Understand Breyers Consumer Behavior

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Breyers Basket Affinity & Size

brand
basket affinity
Perdue 3.8x
Smart Balance 3.6x
Cool Whip 3.6x
Keebler 3.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
348

Where is Breyers Purchased?

channels
index
Beauty
2
Club
23
Dollar
53
Drug
40
Food
180
Gas & Convenience
49
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.3x
Entenmann's 1.3x
Perdue 1.3x
Smart Balance 1.3x

How Did They Pay?

method
index
Cash
110
Credit
101
Debit
92
Food Stamps
125

When is Breyers Purchased?

day of week
Sun
17.9%
Mon
12.2%
Tue
12.2%
Wed
12.4%
Thu
12.0%
Fri
15.7%
Sat
17.6%
time of day
Morning
10.7%
Noon
13.2%
Afternoon
33.0%
Evening
34.6%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Breyers consumers purchase?

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Why do Breyers consumers try new brands?

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Where do Breyers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Breyers Target Market

Arrow and target

Who actually buys Breyers? Do these consumers match the intended target market of Breyers?

Thought bubble

What motivates the target market to purchase Breyers?

magnifying glass

What other target market should Breyers look at?

venn diagram

Which other brands have a similar target market?

About Our Breyers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.