Breyers Consumer Insights

Who buys Breyers?

A Breyers consumer is generally slightly lower income, Asian, and senior age. Breyers consumers are more likely to purchase Breyers during larger pantry stocking trips. Brands such as Perdue, Smart Balance, and Cool Whip also tend to be purchased in the same trip. See sample consumer insights data below.

Breyers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
8.9%
Total Basket $ (median)
$44.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Breyers Consumer Demographics

demographic
index
Female
100
Male
104
<24
94
25-34
88
35-44
98
45-54
111
55-64
115
65+
131
African American
105
Asian
108
Caucasian
99
Hispanic
96
demographic
index
Has Kids
97
No Kids
106
- $20k
100
$20k-40k
100
$40k-60k
103
$60k-80k
100
$80k-100k
95
$100k-125k
98
$125k +
102
No College
98
College
100
Adv. Degree
103

Understand Breyers Consumer Behavior

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Breyers Basket Affinity & Size

brand
basket affinity
Perdue 3.8x
Smart Balance 3.6x
Cool Whip 3.6x
Keebler 3.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
348

Where is Breyers Purchased?

channels
index
Beauty
2
Club
23
Dollar
53
Drug
40
Food
180
Gas & Convenience
49
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.3x
Entenmann's 1.3x
Perdue 1.3x
Smart Balance 1.3x

How Did They Pay?

method
index
Cash
110
Credit
101
Debit
92
Food Stamps
125

When is Breyers Purchased?

day of week
Sun
17.9%
Mon
12.2%
Tue
12.2%
Wed
12.4%
Thu
12.0%
Fri
15.7%
Sat
17.6%
time of day
Morning
10.7%
Noon
13.2%
Afternoon
33.0%
Evening
34.6%
Late
8.5%

Get More Breyers Data

Better understand Breyers consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Breyers consumers switch to?

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Why do consumers stop buying Breyers products?

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Which retailers do Breyers shoppers prefer to shop at?

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What motivates consumers to try Breyers products?

Research the Breyers Target Market

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Who actually buys Breyers? Do these consumers match the intended target market of Breyers?

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What motivates the target market to buy Breyers?

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What other target market should Breyers look at?

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Which other brands have a similar target market?

About Our Breyers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.