Breyers Blasts! Consumer Insights

Who buys Breyers Blasts!?

A Breyers Blasts! consumer is generally slightly lower income, Caucasian, and adolescent age. Breyers Blasts! consumers are more likely to purchase Breyers Blasts! during larger pantry stocking trips. Brands such as YoCrunch, Totino's Pizza Rolls, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Breyers Blasts! Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.87
% of Basket $ (median)
7.1%
Total Basket $ (median)
$54.70

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Breyers Blasts! Consumer Demographics

demographic
index
Female
99
Male
108
<24
108
25-34
99
35-44
104
45-54
100
55-64
81
65+
102
African American
88
Asian
72
Caucasian
106
Hispanic
82
demographic
index
Has Kids
104
No Kids
91
- $20k
109
$20k-40k
107
$40k-60k
111
$60k-80k
98
$80k-100k
94
$100k-125k
96
$125k +
80
No College
104
College
101
Adv. Degree
90

Understand Breyers Blasts! Consumer Behavior

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Breyers Blasts! Basket Affinity & Size

brand
basket affinity
YoCrunch 4.8x
Totino's Pizza Rolls 4.1x
Kelloggs Pop Tarts 3.8x
Dannon Danimals 3.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
381

Where is Breyers Blasts! Purchased?

channels
index
Club
1
Dollar
62
Drug
40
Food
118
Gas & Convenience
15
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.5x
Sunny Meadow 1.4x
Entenmann's 1.4x
Perdue 1.4x

How Did They Pay?

method
index
Cash
111
Credit
94
Debit
95
Food Stamps
152

When is Breyers Blasts! Purchased?

day of week
Sun
17.9%
Mon
12.5%
Tue
12.2%
Wed
11.8%
Thu
11.9%
Fri
15.5%
Sat
18.2%
time of day
Morning
8.8%
Noon
11.5%
Afternoon
30.7%
Evening
38.8%
Late
10.2%

About Our Breyers Blasts! Consumer Insights

How do we know who buys Breyers Blasts!? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Breyers Blasts! consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.