Breyers Blasts! Consumer Insights

Who buys Breyers Blasts!?

A Breyers Blasts! consumer is generally slightly lower income, Caucasian, and adolescent age. Breyers Blasts! consumers are more likely to purchase Breyers Blasts! during larger pantry stocking trips. Brands such as YoCrunch, Totino's Pizza Rolls, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Breyers Blasts! Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.87
% of Basket $ (median)
7.1%
Total Basket $ (median)
$54.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Breyers Blasts! Consumer Demographics

demographic
index
Female
99
Male
108
<24
108
25-34
99
35-44
104
45-54
100
55-64
81
65+
102
African American
88
Asian
72
Caucasian
106
Hispanic
82
demographic
index
Has Kids
104
No Kids
91
- $20k
109
$20k-40k
107
$40k-60k
111
$60k-80k
98
$80k-100k
94
$100k-125k
96
$125k +
80
No College
104
College
101
Adv. Degree
90

Understand Breyers Blasts! Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Breyers Blasts! Basket Affinity & Size

brand
basket affinity
YoCrunch 4.8x
Totino's Pizza Rolls 4.1x
Kelloggs Pop Tarts 3.8x
Dannon Danimals 3.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
381

Where is Breyers Blasts! Purchased?

channels
index
Club
1
Dollar
62
Drug
40
Food
118
Gas & Convenience
15
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.5x
Sunny Meadow 1.4x
Entenmann's 1.4x
Perdue 1.4x

How Did They Pay?

method
index
Cash
111
Credit
94
Debit
95
Food Stamps
152

When is Breyers Blasts! Purchased?

day of week
Sun
17.9%
Mon
12.5%
Tue
12.2%
Wed
11.8%
Thu
11.9%
Fri
15.5%
Sat
18.2%
time of day
Morning
8.8%
Noon
11.5%
Afternoon
30.7%
Evening
38.8%
Late
10.2%

Get More Breyers Blasts! Data

Contact us for the latest Breyers Blasts! consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Breyers Blasts! consumers switch to?

Stop sign

Why do consumers stop buying Breyers Blasts! products?

Store front

Which retailers do Breyers Blasts! shoppers prefer to shop at?

Sale sign

What motivates consumers to try Breyers Blasts! products?

Research the Breyers Blasts! Target Market

Arrow and target

Who actually buys Breyers Blasts!? Do these consumers match the intended target market of Breyers Blasts!?

Thought bubble

What motivates the target market to buy Breyers Blasts!?

Magnifying glass

What other target market should Breyers Blasts! look at?

Venn diagram

Which other brands have a similar target market?

About Our Breyers Blasts! Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.