Breyers Blasts! Consumer Insights

Who buys Breyers Blasts!?

A Breyers Blasts! consumer is generally slightly lower income, Caucasian, and adolescent age. Breyers Blasts! consumers are more likely to purchase Breyers Blasts! during larger pantry stocking trips. Brands such as YoCrunch, Totino's Pizza Rolls, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Breyers Blasts! Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.87
% of Basket $ (median)
7.1%
Total Basket $ (median)
$54.70

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Breyers Blasts! Consumer Demographics

demographic
index
Female
99
Male
108
<24
108
25-34
99
35-44
104
45-54
100
55-64
81
65+
102
African American
88
Asian
72
Caucasian
106
Hispanic
82
demographic
index
Has Kids
104
No Kids
91
- $20k
109
$20k-40k
107
$40k-60k
111
$60k-80k
98
$80k-100k
94
$100k-125k
96
$125k +
80
No College
104
College
101
Adv. Degree
90

Understand Breyers Blasts! Consumer Behavior

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Breyers Blasts! Basket Affinity & Size

brand
basket affinity
YoCrunch 4.8x
Totino's Pizza Rolls 4.1x
Kelloggs Pop Tarts 3.8x
Dannon Danimals 3.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
381

Where is Breyers Blasts! Purchased?

channels
index
Club
1
Dollar
62
Drug
40
Food
118
Gas & Convenience
15
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.5x
Sunny Meadow 1.4x
Entenmann's 1.4x
Perdue 1.4x

How Did They Pay?

method
index
Cash
111
Credit
94
Debit
95
Food Stamps
152

When is Breyers Blasts! Purchased?

day of week
Sun
17.9%
Mon
12.5%
Tue
12.2%
Wed
11.8%
Thu
11.9%
Fri
15.5%
Sat
18.2%
time of day
Morning
8.8%
Noon
11.5%
Afternoon
30.7%
Evening
38.8%
Late
10.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Breyers Blasts! consumers purchase?

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Why do Breyers Blasts! consumers try new brands?

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Where do Breyers Blasts! consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Breyers Blasts! Target Market

Arrow and target

Who actually buys Breyers Blasts!? Do these consumers match the intended target market of Breyers Blasts!?

Thought bubble

What motivates the target market to purchase Breyers Blasts!?

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What other target market should Breyers Blasts! look at?

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Which other brands have a similar target market?

About Our Breyers Blasts! Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.