Breyers Carb Smart Consumer Insights

Who buys Breyers Carb Smart?

A Breyers Carb Smart consumer is generally slightly higher income, Caucasian, and senior age. Breyers Carb Smart consumers are more likely to purchase Breyers Carb Smart during larger pantry stocking trips. Brands such as Cool Whip, Marketside, and Planters also tend to be purchased in the same trip. See sample consumer insights data below.

Breyers Carb Smart Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.92
% of Basket $ (median)
6.5%
Total Basket $ (median)
$60.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Breyers Carb Smart Consumer Demographics

demographic
index
Female
100
Male
95
<24
50
25-34
59
35-44
79
45-54
133
55-64
213
65+
293
African American
53
Asian
42
Caucasian
111
Hispanic
73
demographic
index
Has Kids
73
No Kids
161
- $20k
61
$20k-40k
75
$40k-60k
94
$60k-80k
106
$80k-100k
120
$100k-125k
119
$125k +
120
No College
112
College
97
Adv. Degree
99

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Breyers Carb Smart Basket Affinity & Size

brand
basket affinity
Cool Whip 11.7x
Marketside 6.5x
Planters 5.8x
Jello 5.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
411

Where is Breyers Carb Smart Purchased?

channels
index
Club
1
Drug
20
Food
97
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.8x
Coca-Cola Zero 1.8x
Sparkling Ice 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
112
Credit
106
Debit
96
Food Stamps
59

When is Breyers Carb Smart Purchased?

day of week
Sun
18.3%
Mon
13.5%
Tue
12.1%
Wed
12.8%
Thu
11.4%
Fri
15.5%
Sat
16.5%
time of day
Morning
11.2%
Noon
13.8%
Afternoon
37.1%
Evening
31.7%
Late
6.2%

Get More Breyers Carb Smart Data

Contact us for the latest Breyers Carb Smart consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Breyers Carb Smart consumers switch to?

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Why do consumers stop buying Breyers Carb Smart products?

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Which retailers do Breyers Carb Smart shoppers prefer to shop at?

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What motivates consumers to try Breyers Carb Smart products?

Research the Breyers Carb Smart Target Market

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Who actually buys Breyers Carb Smart? Do these consumers match the intended target market of Breyers Carb Smart?

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What motivates the target market to buy Breyers Carb Smart?

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What other target market should Breyers Carb Smart look at?

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Which other brands have a similar target market?

About Our Breyers Carb Smart Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.