Breyers Carb Smart Consumer Insights

Who buys Breyers Carb Smart? A Breyers Carb Smart consumer is generally slightly higher income, Caucasian, and senior age. Breyers Carb Smart consumers are more likely to purchase Breyers Carb Smart during larger pantry stocking trips. Brands such as Cool Whip, Marketside, and Planters also tend to be purchased in the same trip. Sample consumer insights data below.

Breyers Carb Smart Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.92
% of Basket $ (median)
6.5%
Total Basket $ (median)
$60.62

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  • Behavioral data
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  • Recent demographic data

Breyers Carb Smart Consumer Demographics

demographic
index
Female
100
Male
95
<24
50
25-34
59
35-44
79
45-54
133
55-64
213
65+
293
African American
53
Asian
42
Caucasian
111
Hispanic
73
demographic
index
Has Kids
73
No Kids
161
- $20k
61
$20k-40k
75
$40k-60k
94
$60k-80k
106
$80k-100k
120
$100k-125k
119
$125k +
120
No College
112
College
97
Adv. Degree
99

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Breyers Carb Smart Basket Affinity & Size

brand
basket affinity
Cool Whip 11.7x
Marketside 6.5x
Planters 5.8x
Jello 5.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
411

Where is Breyers Carb Smart Purchased?

channels
index
Club
1
Drug
20
Food
97
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.8x
Coca-Cola Zero 1.8x
Sparkling Ice 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
112
Credit
106
Debit
96
Food Stamps
59

When is Breyers Carb Smart Purchased?

day of week
Sun
18.3%
Mon
13.5%
Tue
12.1%
Wed
12.8%
Thu
11.4%
Fri
15.5%
Sat
16.5%
time of day
Morning
11.2%
Noon
13.8%
Afternoon
37.1%
Evening
31.7%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Breyers Carb Smart consumers purchase?

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Why do Breyers Carb Smart consumers try new brands?

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Where do Breyers Carb Smart consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Breyers Carb Smart Target Market

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Who actually buys Breyers Carb Smart? Do these consumers match the intended target market of Breyers Carb Smart?

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What motivates the target market to purchase Breyers Carb Smart?

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What other target market should Breyers Carb Smart look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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