Breyers Gelato Indulgences Consumer Insights

Who buys Breyers Gelato Indulgences? Breyers Gelato Indulgences consumers are generally very low income, African American, and senior age. Breyers Gelato Indulgences consumers are more likely to purchase Breyers Gelato Indulgences during larger pantry stocking trips. Brands such as Bertolli, Dannon Oikos, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Breyers Gelato Indulgences Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
10.0%
Total Basket $ (median)
$44.90

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Breyers Gelato Indulgences Consumer Demographics

demographic
index
Female
99
Male
107
<24
114
25-34
96
35-44
85
45-54
113
55-64
129
65+
165
African American
118
Asian
103
Caucasian
99
Hispanic
89
demographic
index
Has Kids
83
No Kids
139
- $20k
124
$20k-40k
118
$40k-60k
110
$60k-80k
102
$80k-100k
95
$100k-125k
81
$125k +
64
No College
117
College
98
Adv. Degree
89

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Breyers Gelato Indulgences Basket Affinity & Size

brand
basket affinity
Bertolli 4.7x
Dannon Oikos 4.6x
Marie Callender's 4.4x
Dannon Danimals 4.4x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
350

Where is Breyers Gelato Indulgences Purchased?

channels
index
Club
2
Dollar
3
Drug
35
Food
180
Gas & Convenience
5
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.4x
Dannon Oikos 1.4x
Boars Head 1.4x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
114
Credit
87
Debit
100
Food Stamps
153

When is Breyers Gelato Indulgences Purchased?

day of week
Sun
17.1%
Mon
11.3%
Tue
12.2%
Wed
13.2%
Thu
12.5%
Fri
16.3%
Sat
17.3%
time of day
Morning
10.2%
Noon
12.4%
Afternoon
32.6%
Evening
35.8%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Breyers Gelato Indulgences consumers purchase?

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Why do Breyers Gelato Indulgences consumers try new brands?

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Where do Breyers Gelato Indulgences consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Breyers Gelato Indulgences Target Market

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Who actually buys Breyers Gelato Indulgences? Do these consumers match the intended target market of Breyers Gelato Indulgences?

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What motivates the target market to purchase Breyers Gelato Indulgences?

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What other target market should Breyers Gelato Indulgences look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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