Breyers Magnum Consumer Insights

Who buys Breyers Magnum?

A Breyers Magnum consumer is generally slightly lower income, Asian, and older age. Breyers Magnum consumers are more likely to purchase Breyers Magnum during larger pantry stocking trips. Brands such as Lean Cuisine, Yoplait Go-Gurt, and Simply Juice also tend to be purchased in the same trip. See sample consumer insights data below.

Breyers Magnum Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.49
% of Basket $ (median)
11.8%
Total Basket $ (median)
$37.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Breyers Magnum Consumer Demographics

demographic
index
Female
100
Male
102
<24
90
25-34
105
35-44
92
45-54
99
55-64
128
65+
109
African American
128
Asian
181
Caucasian
89
Hispanic
103
demographic
index
Has Kids
88
No Kids
126
- $20k
101
$20k-40k
104
$40k-60k
110
$60k-80k
108
$80k-100k
91
$100k-125k
89
$125k +
86
No College
92
College
101
Adv. Degree
104

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Breyers Magnum Basket Affinity & Size

brand
basket affinity
Lean Cuisine 4.6x
Yoplait Go-Gurt 4.1x
Simply Juice 3.8x
Archer Farms 3.8x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
314

Where is Breyers Magnum Purchased?

channels
index
Beauty
15
Club
66
Dollar
22
Drug
61
Food
176
Gas & Convenience
67
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lindt 1.5x
Horizon Organic 1.4x
Dannon Oikos 1.4x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
106
Credit
104
Debit
91
Food Stamps
115

When is Breyers Magnum Purchased?

day of week
Sun
16.5%
Mon
11.9%
Tue
13.0%
Wed
13.1%
Thu
12.2%
Fri
16.1%
Sat
17.2%
time of day
Morning
10.8%
Noon
13.3%
Afternoon
32.4%
Evening
33.7%
Late
9.7%

About Our Breyers Magnum Consumer Insights

How do we know who buys Breyers Magnum? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Breyers Magnum consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.