Breyers Take Two! Consumer Insights

Who buys Breyers Take Two!?

A Breyers Take Two! consumer is generally very high income, African American, and senior age. Breyers Take Two! consumers are more likely to purchase Breyers Take Two! during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Perdue, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Breyers Take Two! Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.87
% of Basket $ (median)
5.9%
Total Basket $ (median)
$65.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Breyers Take Two! Consumer Demographics

demographic
index
Female
101
Male
86
<24
65
25-34
69
35-44
110
45-54
123
55-64
92
65+
157
African American
112
Asian
60
Caucasian
107
Hispanic
85
demographic
index
Has Kids
109
No Kids
79
- $20k
89
$20k-40k
83
$40k-60k
113
$60k-80k
87
$80k-100k
102
$100k-125k
95
$125k +
132
No College
108
College
98
Adv. Degree
103

Understand Breyers Take Two! Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Breyers Take Two! Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 6.9x
Perdue 6.4x
Entenmann's 6.3x
Domino 6.1x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
412

Where is Breyers Take Two! Purchased?

channels
index
Dollar
3
Drug
17
Food
187
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.2x
Entenmann's 2.2x
Utz 2.1x
Boars Head 1.9x

How Did They Pay?

method
index
Cash
110
Credit
102
Debit
93
Food Stamps
106

When is Breyers Take Two! Purchased?

day of week
Sun
19.8%
Mon
11.1%
Tue
10.5%
Wed
12.2%
Thu
10.7%
Fri
15.9%
Sat
19.7%
time of day
Morning
11.8%
Noon
14.0%
Afternoon
34.1%
Evening
32.6%
Late
7.5%

Get More Breyers Take Two! Data

Better understand Breyers Take Two! consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Breyers Take Two! consumers switch to?

Stop sign

Why do consumers stop buying Breyers Take Two! products?

Store front

Which retailers do Breyers Take Two! shoppers prefer to shop at?

Sale sign

What motivates consumers to try Breyers Take Two! products?

Research the Breyers Take Two! Target Market

Arrow and target

Who actually buys Breyers Take Two!? Do these consumers match the intended target market of Breyers Take Two!?

Thought bubble

What motivates the target market to buy Breyers Take Two!?

Magnifying glass

What other target market should Breyers Take Two! look at?

Venn diagram

Which other brands have a similar target market?

About Our Breyers Take Two! Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.