Breyers Take Two! Consumer Insights

Who buys Breyers Take Two!?

A Breyers Take Two! consumer is generally very high income, African American, and senior age. Breyers Take Two! consumers are more likely to purchase Breyers Take Two! during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Perdue, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Breyers Take Two! Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.87
% of Basket $ (median)
5.9%
Total Basket $ (median)
$65.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Breyers Take Two! Consumer Demographics

demographic
index
Female
101
Male
86
<24
65
25-34
69
35-44
110
45-54
123
55-64
92
65+
157
African American
112
Asian
60
Caucasian
107
Hispanic
85
demographic
index
Has Kids
109
No Kids
79
- $20k
89
$20k-40k
83
$40k-60k
113
$60k-80k
87
$80k-100k
102
$100k-125k
95
$125k +
132
No College
108
College
98
Adv. Degree
103

Understand Breyers Take Two! Consumer Behavior

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Breyers Take Two! Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 6.9x
Perdue 6.4x
Entenmann's 6.3x
Domino 6.1x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
412

Where is Breyers Take Two! Purchased?

channels
index
Dollar
3
Drug
17
Food
187
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.2x
Entenmann's 2.2x
Utz 2.1x
Boars Head 1.9x

How Did They Pay?

method
index
Cash
110
Credit
102
Debit
93
Food Stamps
106

When is Breyers Take Two! Purchased?

day of week
Sun
19.8%
Mon
11.1%
Tue
10.5%
Wed
12.2%
Thu
10.7%
Fri
15.9%
Sat
19.7%
time of day
Morning
11.8%
Noon
14.0%
Afternoon
34.1%
Evening
32.6%
Late
7.5%

About Our Breyers Take Two! Consumer Insights

How do we know who buys Breyers Take Two!? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Breyers Take Two! consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.