Briannas Consumer Insights

Who buys Briannas?

A Briannas consumer is generally very high income, Asian, and senior age. Briannas consumers are more likely to purchase Briannas during larger pantry stocking trips. Brands such as Archer Farms, Nabisco Wheat Thins, and Green Giant also tend to be purchased in the same trip. See sample consumer insights data below.

Briannas Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.12
% of Basket $ (median)
4.6%
Total Basket $ (median)
$67.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Briannas Consumer Demographics

demographic
index
Female
101
Male
92
<24
101
25-34
87
35-44
93
45-54
116
55-64
118
65+
159
African American
46
Asian
121
Caucasian
104
Hispanic
68
demographic
index
Has Kids
92
No Kids
119
- $20k
73
$20k-40k
59
$40k-60k
92
$60k-80k
97
$80k-100k
101
$100k-125k
140
$125k +
153
No College
58
College
103
Adv. Degree
136

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Briannas Basket Affinity & Size

brand
basket affinity
Archer Farms 7.0x
Nabisco Wheat Thins 5.6x
Green Giant 5.5x
Marketside 5.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
461

Where is Briannas Purchased?

channels
index
Club
3
Drug
24
Food
132
Gas & Convenience
6
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.5x
Fresh Selections 1.5x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
118
Credit
108
Debit
88
Food Stamps
68

When is Briannas Purchased?

day of week
Sun
17.6%
Mon
14.1%
Tue
13.6%
Wed
12.3%
Thu
11.5%
Fri
13.2%
Sat
17.7%
time of day
Morning
13.6%
Noon
18.9%
Afternoon
35.1%
Evening
26.2%
Late
6.1%

Get More Briannas Data

Contact us for the latest Briannas consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Briannas consumers switch to?

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Why do consumers stop buying Briannas products?

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Which retailers do Briannas shoppers prefer to shop at?

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What motivates consumers to try Briannas products?

Research the Briannas Target Market

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Who actually buys Briannas? Do these consumers match the intended target market of Briannas?

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What motivates the target market to buy Briannas?

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What other target market should Briannas look at?

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Which other brands have a similar target market?

About Our Briannas Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.