Briannas Consumer Insights

Who buys Briannas? Briannas consumers are generally very high income, Asian, and senior age. Briannas consumers are more likely to purchase Briannas during larger pantry stocking trips. Brands such as Archer Farms, Nabisco Wheat Thins, and Green Giant also tend to be purchased in the same trip. Sample consumer insights data below.

Briannas Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.12
% of Basket $ (median)
4.6%
Total Basket $ (median)
$67.43

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Briannas Consumer Demographics

demographic
index
Female
101
Male
92
<24
101
25-34
87
35-44
93
45-54
116
55-64
118
65+
159
African American
46
Asian
121
Caucasian
104
Hispanic
68
demographic
index
Has Kids
92
No Kids
119
- $20k
73
$20k-40k
59
$40k-60k
92
$60k-80k
97
$80k-100k
101
$100k-125k
140
$125k +
153
No College
58
College
103
Adv. Degree
136

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Briannas Basket Affinity & Size

brand
basket affinity
Archer Farms 7.0x
Nabisco Wheat Thins 5.6x
Green Giant 5.5x
Marketside 5.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
461

Where is Briannas Purchased?

channels
index
Club
3
Drug
24
Food
132
Gas & Convenience
6
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.5x
Fresh Selections 1.5x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
118
Credit
108
Debit
88
Food Stamps
68

When is Briannas Purchased?

day of week
Sun
17.6%
Mon
14.1%
Tue
13.6%
Wed
12.3%
Thu
11.5%
Fri
13.2%
Sat
17.7%
time of day
Morning
13.6%
Noon
18.9%
Afternoon
35.1%
Evening
26.2%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Briannas consumers purchase?

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Why do Briannas consumers try new brands?

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Where do Briannas consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Briannas Target Market

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Who actually buys Briannas? Do these consumers match the intended target market of Briannas?

Thought bubble

What motivates the target market to purchase Briannas?

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What other target market should Briannas look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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