Briannas Consumer Insights

Who buys Briannas?

A Briannas consumer is generally very high income, Asian, and senior age. Briannas consumers are more likely to purchase Briannas during larger pantry stocking trips. Brands such as Archer Farms, Nabisco Wheat Thins, and Green Giant also tend to be purchased in the same trip. See sample consumer insights data below.

Briannas Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.12
% of Basket $ (median)
4.6%
Total Basket $ (median)
$67.43

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Briannas Consumer Demographics

demographic
index
Female
101
Male
92
<24
101
25-34
87
35-44
93
45-54
116
55-64
118
65+
159
African American
46
Asian
121
Caucasian
104
Hispanic
68
demographic
index
Has Kids
92
No Kids
119
- $20k
73
$20k-40k
59
$40k-60k
92
$60k-80k
97
$80k-100k
101
$100k-125k
140
$125k +
153
No College
58
College
103
Adv. Degree
136

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Briannas Basket Affinity & Size

brand
basket affinity
Archer Farms 7.0x
Nabisco Wheat Thins 5.6x
Green Giant 5.5x
Marketside 5.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
461

Where is Briannas Purchased?

channels
index
Club
3
Drug
24
Food
132
Gas & Convenience
6
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.5x
Fresh Selections 1.5x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
118
Credit
108
Debit
88
Food Stamps
68

When is Briannas Purchased?

day of week
Sun
17.6%
Mon
14.1%
Tue
13.6%
Wed
12.3%
Thu
11.5%
Fri
13.2%
Sat
17.7%
time of day
Morning
13.6%
Noon
18.9%
Afternoon
35.1%
Evening
26.2%
Late
6.1%

About Our Briannas Consumer Insights

How do we know who buys Briannas? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Briannas consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.