Bright & Early Consumer Insights

Who buys Bright & Early?

A Bright & Early consumer is generally very low income, African American, and adolescent age. Bright & Early consumers are more likely to purchase Bright & Early during larger pantry stocking trips. Brands such as Sunny Meadow, Bar-S, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Bright & Early Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.18
% of Basket $ (median)
2.8%
Total Basket $ (median)
$41.91

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bright & Early Consumer Demographics

demographic
index
Female
100
Male
98
<24
166
25-34
95
35-44
110
45-54
88
55-64
74
65+
89
African American
675
Asian
60
Caucasian
60
Hispanic
171
demographic
index
Has Kids
108
No Kids
82
- $20k
206
$20k-40k
161
$40k-60k
114
$60k-80k
97
$80k-100k
59
$100k-125k
42
$125k +
31
No College
142
College
100
Adv. Degree
48

Understand Bright & Early Consumer Behavior

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Bright & Early Basket Affinity & Size

brand
basket affinity
Sunny Meadow 11.2x
Bar-S 10.2x
Maruchan Ramen 10.1x
Banquet 8.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
427

Where is Bright & Early Purchased?

channels
index
Club
87
Dollar
197
Food
20
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.1x
Hawaiian Punch 2.1x
Blue Bonnet 2.0x
Totino's Party Pizza 2.0x

How Did They Pay?

method
index
Cash
132
Credit
53
Debit
95
Food Stamps
383

When is Bright & Early Purchased?

day of week
Sun
17.1%
Mon
14.4%
Tue
12.0%
Wed
12.4%
Thu
12.7%
Fri
12.1%
Sat
19.3%
time of day
Morning
14.6%
Noon
14.9%
Afternoon
32.2%
Evening
28.3%
Late
10.0%

About Our Bright & Early Consumer Insights

How do we know who buys Bright & Early? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bright & Early consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.