Bright & Early Consumer Insights

Who buys Bright & Early?

A Bright & Early consumer is generally very low income, African American, and adolescent age. Bright & Early consumers are more likely to purchase Bright & Early during larger pantry stocking trips. Brands such as Sunny Meadow, Bar-S, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Bright & Early Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.18
% of Basket $ (median)
2.8%
Total Basket $ (median)
$41.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bright & Early Consumer Demographics

demographic
index
Female
100
Male
98
<24
166
25-34
95
35-44
110
45-54
88
55-64
74
65+
89
African American
675
Asian
60
Caucasian
60
Hispanic
171
demographic
index
Has Kids
108
No Kids
82
- $20k
206
$20k-40k
161
$40k-60k
114
$60k-80k
97
$80k-100k
59
$100k-125k
42
$125k +
31
No College
142
College
100
Adv. Degree
48

Understand Bright & Early Consumer Behavior

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Bright & Early Basket Affinity & Size

brand
basket affinity
Sunny Meadow 11.2x
Bar-S 10.2x
Maruchan Ramen 10.1x
Banquet 8.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
427

Where is Bright & Early Purchased?

channels
index
Club
87
Dollar
197
Food
20
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.1x
Hawaiian Punch 2.1x
Blue Bonnet 2.0x
Totino's Party Pizza 2.0x

How Did They Pay?

method
index
Cash
132
Credit
53
Debit
95
Food Stamps
383

When is Bright & Early Purchased?

day of week
Sun
17.1%
Mon
14.4%
Tue
12.0%
Wed
12.4%
Thu
12.7%
Fri
12.1%
Sat
19.3%
time of day
Morning
14.6%
Noon
14.9%
Afternoon
32.2%
Evening
28.3%
Late
10.0%

Get More Bright & Early Data

Contact us for the latest Bright & Early consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bright & Early consumers switch to?

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Why do consumers stop buying Bright & Early products?

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Which retailers do Bright & Early shoppers prefer to shop at?

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What motivates consumers to try Bright & Early products?

Research the Bright & Early Target Market

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Who actually buys Bright & Early? Do these consumers match the intended target market of Bright & Early?

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What motivates the target market to buy Bright & Early?

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What other target market should Bright & Early look at?

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Which other brands have a similar target market?

About Our Bright & Early Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.