Bright Starts Consumer Insights

Who buys Bright Starts?

A Bright Starts consumer is generally very low income, Hispanic, and adolescent age. Bright Starts consumers are more likely to purchase Bright Starts during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Crayola also tend to be purchased in the same trip. See sample consumer insights data below.

Bright Starts Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.09
% of Basket $ (median)
10.2%
Total Basket $ (median)
$59.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bright Starts Consumer Demographics

demographic
index
Female
102
Male
85
<24
172
25-34
160
35-44
80
45-54
66
55-64
72
65+
63
African American
99
Asian
115
Caucasian
96
Hispanic
123
demographic
index
Has Kids
105
No Kids
90
- $20k
125
$20k-40k
110
$40k-60k
113
$60k-80k
104
$80k-100k
95
$100k-125k
83
$125k +
65
No College
109
College
100
Adv. Degree
88

Understand Bright Starts Consumer Behavior

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Bright Starts Basket Affinity & Size

brand
basket affinity
Gerber 38.3x
Gerber Graduates 21.3x
Crayola 10.7x
Archer Farms 10.1x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
233

Where is Bright Starts Purchased?

channels
index
Club
8
Dollar
1
Drug
4
Food
1
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.9x
Gerber 2.2x
Huggies 1.9x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
87
Credit
86
Debit
125
Food Stamps
65

When is Bright Starts Purchased?

day of week
Sun
12.4%
Mon
10.2%
Tue
9.8%
Wed
12.0%
Thu
12.7%
Fri
19.3%
Sat
23.5%
time of day
Morning
10.3%
Noon
19.0%
Afternoon
36.1%
Evening
27.1%
Late
7.6%

Get More Bright Starts Data

Contact us for the latest Bright Starts consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bright Starts consumers switch to?

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Why do consumers stop buying Bright Starts products?

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Which retailers do Bright Starts shoppers prefer to shop at?

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What motivates consumers to try Bright Starts products?

Research the Bright Starts Target Market

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Who actually buys Bright Starts? Do these consumers match the intended target market of Bright Starts?

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What motivates the target market to buy Bright Starts?

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What other target market should Bright Starts look at?

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Which other brands have a similar target market?

About Our Bright Starts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.