Bright Starts Consumer Insights

Who buys Bright Starts? A Bright Starts consumer is generally very low income, Hispanic, and adolescent age. Bright Starts consumers are more likely to purchase Bright Starts during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Crayola also tend to be purchased in the same trip. Sample consumer insights data below.

Bright Starts Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.09
% of Basket $ (median)
10.2%
Total Basket $ (median)
$59.97

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bright Starts Consumer Demographics

demographic
index
Female
102
Male
85
<24
172
25-34
160
35-44
80
45-54
66
55-64
72
65+
63
African American
99
Asian
115
Caucasian
96
Hispanic
123
demographic
index
Has Kids
105
No Kids
90
- $20k
125
$20k-40k
110
$40k-60k
113
$60k-80k
104
$80k-100k
95
$100k-125k
83
$125k +
65
No College
109
College
100
Adv. Degree
88

Understand Bright Starts Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bright Starts Basket Affinity & Size

brand
basket affinity
Gerber 38.3x
Gerber Graduates 21.3x
Crayola 10.7x
Archer Farms 10.1x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
233

Where is Bright Starts Purchased?

channels
index
Club
8
Dollar
1
Drug
4
Food
1
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.9x
Gerber 2.2x
Huggies 1.9x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
87
Credit
86
Debit
125
Food Stamps
65

When is Bright Starts Purchased?

day of week
Sun
12.4%
Mon
10.2%
Tue
9.8%
Wed
12.0%
Thu
12.7%
Fri
19.3%
Sat
23.5%
time of day
Morning
10.3%
Noon
19.0%
Afternoon
36.1%
Evening
27.1%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Bright Starts consumers purchase?

check mark

Why do Bright Starts consumers try new brands?

check mark

Where do Bright Starts consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bright Starts Target Market

Arrow and target

Who actually buys Bright Starts? Do these consumers match the intended target market of Bright Starts?

Thought bubble

What motivates the target market to purchase Bright Starts?

magnifying glass

What other target market should Bright Starts look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us