Brillo Consumer Insights

Who buys Brillo?

A Brillo consumer is generally lower income, African American, and adolescent age. Brillo consumers are more likely to purchase Brillo during larger pantry stocking trips. Brands such as Dawn, Lysol, and Gain also tend to be purchased in the same trip. Sample consumer insights data below.

Brillo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.73
% of Basket $ (median)
2.5%
Total Basket $ (median)
$68.89

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Brillo Consumer Demographics

demographic
index
Female
99
Male
114
<24
117
25-34
107
35-44
93
45-54
104
55-64
98
65+
93
African American
196
Asian
99
Caucasian
93
Hispanic
127
demographic
index
Has Kids
96
No Kids
109
- $20k
118
$20k-40k
145
$40k-60k
110
$60k-80k
92
$80k-100k
85
$100k-125k
70
$125k +
69
No College
127
College
98
Adv. Degree
78

Understand Brillo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Brillo Basket Affinity & Size

brand
basket affinity
Dawn 8.8x
Lysol 8.3x
Gain 7.0x
Clorox 6.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
418

Where is Brillo Purchased?

channels
index
Dollar
441
Drug
29
Food
56
Gas & Convenience
62
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Sunbeam 1.5x
Birds Eye Steamfresh 1.5x
Borden 1.5x

How Did They Pay?

method
index
Cash
116
Credit
86
Debit
108
Food Stamps
95

When is Brillo Purchased?

day of week
Sun
16.3%
Mon
12.0%
Tue
12.6%
Wed
11.2%
Thu
12.4%
Fri
14.9%
Sat
20.5%
time of day
Morning
16.8%
Noon
18.0%
Afternoon
33.3%
Evening
23.9%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Brillo consumers purchase?

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Why do Brillo consumers try new brands?

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Where do Brillo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Brillo Target Market

Arrow and target

Who actually buys Brillo? Do these consumers match the intended target market of Brillo?

Thought bubble

What motivates the target market to purchase Brillo?

magnifying glass

What other target market should Brillo look at?

venn diagram

Which other brands have a similar target market?

About Our Brillo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.