Brillo Consumer Insights

Who buys Brillo?

A Brillo consumer is generally lower income, African American, and adolescent age. Brillo consumers are more likely to purchase Brillo during larger pantry stocking trips. Brands such as Dawn, Lysol, and Gain also tend to be purchased in the same trip. See sample consumer insights data below.

Brillo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.73
% of Basket $ (median)
2.5%
Total Basket $ (median)
$68.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Brillo Consumer Demographics

demographic
index
Female
99
Male
114
<24
117
25-34
107
35-44
93
45-54
104
55-64
98
65+
93
African American
196
Asian
99
Caucasian
93
Hispanic
127
demographic
index
Has Kids
96
No Kids
109
- $20k
118
$20k-40k
145
$40k-60k
110
$60k-80k
92
$80k-100k
85
$100k-125k
70
$125k +
69
No College
127
College
98
Adv. Degree
78

Understand Brillo Consumer Behavior

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Brillo Basket Affinity & Size

brand
basket affinity
Dawn 8.8x
Lysol 8.3x
Gain 7.0x
Clorox 6.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
418

Where is Brillo Purchased?

channels
index
Dollar
441
Drug
29
Food
56
Gas & Convenience
62
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Sunbeam 1.5x
Birds Eye Steamfresh 1.5x
Borden 1.5x

How Did They Pay?

method
index
Cash
116
Credit
86
Debit
108
Food Stamps
95

When is Brillo Purchased?

day of week
Sun
16.3%
Mon
12.0%
Tue
12.6%
Wed
11.2%
Thu
12.4%
Fri
14.9%
Sat
20.5%
time of day
Morning
16.8%
Noon
18.0%
Afternoon
33.3%
Evening
23.9%
Late
7.9%

About Our Brillo Consumer Insights

How do we know who buys Brillo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Brillo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.