Broadway Nails Consumer Insights

Who buys Broadway Nails? Broadway Nails consumers are generally very low income, African American, and adolescent age. Broadway Nails consumers are more likely to purchase Broadway Nails during larger pantry stocking trips. Brands such as CoverGirl, Glade, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Broadway Nails Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.97
% of Basket $ (median)
13.5%
Total Basket $ (median)
$44.21

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Broadway Nails Consumer Demographics

demographic
index
Female
103
Male
67
<24
228
25-34
99
35-44
97
45-54
94
55-64
87
65+
91
African American
114
Asian
59
Caucasian
102
Hispanic
94
demographic
index
Has Kids
101
No Kids
98
- $20k
129
$20k-40k
105
$40k-60k
107
$60k-80k
106
$80k-100k
85
$100k-125k
81
$125k +
89
No College
109
College
99
Adv. Degree
93

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Broadway Nails Basket Affinity & Size

brand
basket affinity
CoverGirl 23.3x
Glade 11.3x
Secret 11.3x
Softsoap 9.3x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
218

Where is Broadway Nails Purchased?

channels
index
Beauty
30
Dollar
186
Drug
297
Food
2
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.8x
Marlboro 1.6x
Cinnamon Toast Crunch 1.5x
General Mills Fiber One 1.5x

How Did They Pay?

method
index
Cash
138
Credit
79
Debit
107
Food Stamps
43

When is Broadway Nails Purchased?

day of week
Sun
13.7%
Mon
12.1%
Tue
12.8%
Wed
13.8%
Thu
12.4%
Fri
16.7%
Sat
18.6%
time of day
Morning
12.5%
Noon
15.5%
Afternoon
36.5%
Evening
26.0%
Late
9.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Broadway Nails consumers purchase?

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Why do Broadway Nails consumers try new brands?

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Where do Broadway Nails consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Broadway Nails Target Market

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Who actually buys Broadway Nails? Do these consumers match the intended target market of Broadway Nails?

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What motivates the target market to purchase Broadway Nails?

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What other target market should Broadway Nails look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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