Broadway Nails Consumer Insights

Who buys Broadway Nails?

A Broadway Nails consumer is generally very low income, African American, and adolescent age. Broadway Nails consumers are more likely to purchase Broadway Nails during larger pantry stocking trips. Brands such as CoverGirl, Glade, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Broadway Nails Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.97
% of Basket $ (median)
13.5%
Total Basket $ (median)
$44.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Broadway Nails Consumer Demographics

demographic
index
Female
103
Male
67
<24
228
25-34
99
35-44
97
45-54
94
55-64
87
65+
91
African American
114
Asian
59
Caucasian
102
Hispanic
94
demographic
index
Has Kids
101
No Kids
98
- $20k
129
$20k-40k
105
$40k-60k
107
$60k-80k
106
$80k-100k
85
$100k-125k
81
$125k +
89
No College
109
College
99
Adv. Degree
93

Understand Broadway Nails Consumer Behavior

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Broadway Nails Basket Affinity & Size

brand
basket affinity
CoverGirl 23.3x
Glade 11.3x
Secret 11.3x
Softsoap 9.3x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
218

Where is Broadway Nails Purchased?

channels
index
Beauty
30
Dollar
186
Drug
297
Food
2
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.8x
Marlboro 1.6x
Cinnamon Toast Crunch 1.5x
General Mills Fiber One 1.5x

How Did They Pay?

method
index
Cash
138
Credit
79
Debit
107
Food Stamps
43

When is Broadway Nails Purchased?

day of week
Sun
13.7%
Mon
12.1%
Tue
12.8%
Wed
13.8%
Thu
12.4%
Fri
16.7%
Sat
18.6%
time of day
Morning
12.5%
Noon
15.5%
Afternoon
36.5%
Evening
26.0%
Late
9.5%

About Our Broadway Nails Consumer Insights

How do we know who buys Broadway Nails? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Broadway Nails consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.