Brooks Consumer Insights

Who buys Brooks? A Brooks consumer is generally median income, Caucasian, and older age. Brooks consumers are more likely to purchase Brooks during larger pantry stocking trips. Brands such as Ro-Tel, Hunts, and Mccormick also tend to be purchased in the same trip. Sample consumer insights data below.

Brooks Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.15
% of Basket $ (median)
2.7%
Total Basket $ (median)
$80.03

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Brooks Consumer Demographics

demographic
index
Female
103
Male
74
<24
66
25-34
87
35-44
89
45-54
118
55-64
152
65+
144
African American
51
Asian
15
Caucasian
123
Hispanic
12
demographic
index
Has Kids
96
No Kids
110
- $20k
87
$20k-40k
99
$40k-60k
107
$60k-80k
113
$80k-100k
110
$100k-125k
92
$125k +
77
No College
113
College
100
Adv. Degree
86

Understand Brooks Consumer Behavior

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Brooks Basket Affinity & Size

brand
basket affinity
Ro-Tel 11.1x
Hunts 7.3x
Mccormick 7.0x
Bush's Best 7.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
582

Where is Brooks Purchased?

channels
index
Club
17
Drug
39
Food
63
Gas & Convenience
58
Mass
161
regions
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What Else Do They Buy?

brand
household affinity
Farmers Market 2.1x
Totino's Pizza Rolls 1.8x
Diet Mountain Dew 1.8x
Sweet Baby Ray's 1.7x

How Did They Pay?

method
index
Cash
112
Credit
100
Debit
91
Food Stamps
144

When is Brooks Purchased?

day of week
Sun
18.5%
Mon
11.0%
Tue
10.2%
Wed
11.4%
Thu
12.0%
Fri
16.5%
Sat
20.3%
time of day
Morning
16.4%
Noon
17.8%
Afternoon
35.1%
Evening
24.1%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Brooks consumers purchase?

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Why do Brooks consumers try new brands?

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Where do Brooks consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Brooks Target Market

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Who actually buys Brooks? Do these consumers match the intended target market of Brooks?

Thought bubble

What motivates the target market to purchase Brooks?

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What other target market should Brooks look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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