Brooks Consumer Insights

Who buys Brooks?

A Brooks consumer is generally median income, Caucasian, and older age. Brooks consumers are more likely to purchase Brooks during larger pantry stocking trips. Brands such as Ro-Tel, Hunts, and Mccormick also tend to be purchased in the same trip. See sample consumer insights data below.

Brooks Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.15
% of Basket $ (median)
2.7%
Total Basket $ (median)
$80.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Brooks Consumer Demographics

demographic
index
Female
103
Male
74
<24
66
25-34
87
35-44
89
45-54
118
55-64
152
65+
144
African American
51
Asian
15
Caucasian
123
Hispanic
12
demographic
index
Has Kids
96
No Kids
110
- $20k
87
$20k-40k
99
$40k-60k
107
$60k-80k
113
$80k-100k
110
$100k-125k
92
$125k +
77
No College
113
College
100
Adv. Degree
86

Understand Brooks Consumer Behavior

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Brooks Basket Affinity & Size

brand
basket affinity
Ro-Tel 11.1x
Hunts 7.3x
Mccormick 7.0x
Bush's Best 7.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
582

Where is Brooks Purchased?

channels
index
Club
17
Drug
39
Food
63
Gas & Convenience
58
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.1x
Totino's Pizza Rolls 1.8x
Diet Mountain Dew 1.8x
Sweet Baby Ray's 1.7x

How Did They Pay?

method
index
Cash
112
Credit
100
Debit
91
Food Stamps
144

When is Brooks Purchased?

day of week
Sun
18.5%
Mon
11.0%
Tue
10.2%
Wed
11.4%
Thu
12.0%
Fri
16.5%
Sat
20.3%
time of day
Morning
16.4%
Noon
17.8%
Afternoon
35.1%
Evening
24.1%
Late
6.7%

Get More Brooks Data

Contact us for the latest Brooks consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Brooks consumers switch to?

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Why do consumers stop buying Brooks products?

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Which retailers do Brooks shoppers prefer to shop at?

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What motivates consumers to try Brooks products?

Research the Brooks Target Market

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Who actually buys Brooks? Do these consumers match the intended target market of Brooks?

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What motivates the target market to buy Brooks?

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What other target market should Brooks look at?

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Which other brands have a similar target market?

About Our Brooks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.