Brookside Consumer Insights

Who buys Brookside?

A Brookside consumer is generally higher income, Asian, and senior age. Brookside consumers are more likely to purchase Brookside during larger pantry stocking trips. Brands such as Archer Farms, Lindt, and Nutella also tend to be purchased in the same trip. See sample consumer insights data below.

Brookside Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
9.1%
Total Basket $ (median)
$44.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Brookside Consumer Demographics

demographic
index
Female
101
Male
93
<24
131
25-34
80
35-44
96
45-54
114
55-64
121
65+
156
African American
63
Asian
148
Caucasian
97
Hispanic
92
demographic
index
Has Kids
93
No Kids
115
- $20k
86
$20k-40k
82
$40k-60k
93
$60k-80k
101
$80k-100k
115
$100k-125k
116
$125k +
112
No College
75
College
103
Adv. Degree
113

Understand Brookside Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Brookside Basket Affinity & Size

brand
basket affinity
Archer Farms 8.4x
Lindt 7.3x
Nutella 5.9x
Taylor Farms 4.3x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
269

Where is Brookside Purchased?

channels
index
Beauty
24
Club
380
Dollar
6
Drug
185
Food
52
Gas & Convenience
11
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.4x
Archer Farms 1.3x
Almond Breeze 1.3x
Silk 1.3x

How Did They Pay?

method
index
Cash
74
Credit
113
Debit
106
Food Stamps
68

When is Brookside Purchased?

day of week
Sun
17.4%
Mon
12.2%
Tue
11.6%
Wed
12.4%
Thu
12.7%
Fri
15.6%
Sat
18.2%
time of day
Morning
11.8%
Noon
18.2%
Afternoon
39.0%
Evening
26.7%
Late
4.2%

Get More Brookside Data

Contact us for the latest Brookside consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Brookside consumers switch to?

Stop sign

Why do consumers stop buying Brookside products?

Store front

Which retailers do Brookside shoppers prefer to shop at?

Sale sign

What motivates consumers to try Brookside products?

Research the Brookside Target Market

Arrow and target

Who actually buys Brookside? Do these consumers match the intended target market of Brookside?

Thought bubble

What motivates the target market to purchase Brookside?

Magnifying glass

What other target market should Brookside look at?

Venn diagram

Which other brands have a similar target market?

About Our Brookside Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.