Brookside Consumer Insights

Who buys Brookside?

A Brookside consumer is generally higher income, Asian, and senior age. Brookside consumers are more likely to purchase Brookside during larger pantry stocking trips. Brands such as Archer Farms, Lindt, and Nutella also tend to be purchased in the same trip. See sample consumer insights data below.

Brookside Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
9.1%
Total Basket $ (median)
$44.01

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Brookside Consumer Demographics

demographic
index
Female
101
Male
93
<24
131
25-34
80
35-44
96
45-54
114
55-64
121
65+
156
African American
63
Asian
148
Caucasian
97
Hispanic
92
demographic
index
Has Kids
93
No Kids
115
- $20k
86
$20k-40k
82
$40k-60k
93
$60k-80k
101
$80k-100k
115
$100k-125k
116
$125k +
112
No College
75
College
103
Adv. Degree
113

Understand Brookside Consumer Behavior

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Brookside Basket Affinity & Size

brand
basket affinity
Archer Farms 8.4x
Lindt 7.3x
Nutella 5.9x
Taylor Farms 4.3x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
269

Where is Brookside Purchased?

channels
index
Beauty
24
Club
380
Dollar
6
Drug
185
Food
52
Gas & Convenience
11
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.4x
Archer Farms 1.3x
Almond Breeze 1.3x
Silk 1.3x

How Did They Pay?

method
index
Cash
74
Credit
113
Debit
106
Food Stamps
68

When is Brookside Purchased?

day of week
Sun
17.4%
Mon
12.2%
Tue
11.6%
Wed
12.4%
Thu
12.7%
Fri
15.6%
Sat
18.2%
time of day
Morning
11.8%
Noon
18.2%
Afternoon
39.0%
Evening
26.7%
Late
4.2%

About Our Brookside Consumer Insights

How do we know who buys Brookside? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Brookside consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.