Brookside Consumer Insights

Who buys Brookside? A Brookside consumer is generally higher income, Asian, and senior age. Brookside consumers are more likely to purchase Brookside during larger pantry stocking trips. Brands such as Archer Farms, Lindt, and Nutella also tend to be purchased in the same trip. Sample consumer insights data below.

Brookside Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
9.1%
Total Basket $ (median)
$44.01

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Brookside Consumer Demographics

demographic
index
Female
101
Male
93
<24
131
25-34
80
35-44
96
45-54
114
55-64
121
65+
156
African American
63
Asian
148
Caucasian
97
Hispanic
92
demographic
index
Has Kids
93
No Kids
115
- $20k
86
$20k-40k
82
$40k-60k
93
$60k-80k
101
$80k-100k
115
$100k-125k
116
$125k +
112
No College
75
College
103
Adv. Degree
113

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Brookside Basket Affinity & Size

brand
basket affinity
Archer Farms 8.4x
Lindt 7.3x
Nutella 5.9x
Taylor Farms 4.3x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
269

Where is Brookside Purchased?

channels
index
Beauty
24
Club
380
Dollar
6
Drug
185
Food
52
Gas & Convenience
11
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.4x
Archer Farms 1.3x
Almond Breeze 1.3x
Silk 1.3x

How Did They Pay?

method
index
Cash
74
Credit
113
Debit
106
Food Stamps
68

When is Brookside Purchased?

day of week
Sun
17.4%
Mon
12.2%
Tue
11.6%
Wed
12.4%
Thu
12.7%
Fri
15.6%
Sat
18.2%
time of day
Morning
11.8%
Noon
18.2%
Afternoon
39.0%
Evening
26.7%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Brookside consumers purchase?

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Why do Brookside consumers try new brands?

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Where do Brookside consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Brookside Target Market

Arrow and target

Who actually buys Brookside? Do these consumers match the intended target market of Brookside?

Thought bubble

What motivates the target market to purchase Brookside?

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What other target market should Brookside look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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