Brown Cow Farm Consumer Insights

Who buys Brown Cow Farm?

A Brown Cow Farm consumer is generally very high income, Hispanic, and older age. Brown Cow Farm consumers are more likely to purchase Brown Cow Farm during larger pantry stocking trips. Brands such as Horizon Organic, Fresh Express, and Simply Juice also tend to be purchased in the same trip. Sample consumer insights data below.

Brown Cow Farm Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.4%
Total Basket $ (median)
$55.76

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Brown Cow Farm Consumer Demographics

demographic
index
Female
88
Male
214
<24
70
25-34
99
35-44
82
45-54
115
55-64
174
65+
70
African American
47
Asian
135
Caucasian
93
Hispanic
152
demographic
index
Has Kids
92
No Kids
119
- $20k
51
$20k-40k
111
$40k-60k
64
$60k-80k
67
$80k-100k
66
$100k-125k
180
$125k +
184
No College
49
College
86
Adv. Degree
229

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Brown Cow Farm Basket Affinity & Size

brand
basket affinity
Horizon Organic 15.1x
Fresh Express 10.8x
Simply Juice 10.4x
Nabisco Wheat Thins 9.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
373

Where is Brown Cow Farm Purchased?

channels
index
Club
2
Dollar
1
Drug
70
Food
269
Gas & Convenience
6
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.2x
Almond Breeze 1.8x
Silk 1.7x
Chobani 1.7x

How Did They Pay?

method
index
Cash
101
Credit
145
Debit
65
Food Stamps
44

When is Brown Cow Farm Purchased?

day of week
Sun
21.5%
Mon
16.0%
Tue
11.5%
Wed
11.2%
Thu
11.6%
Fri
10.2%
Sat
18.0%
time of day
Morning
12.5%
Noon
16.0%
Afternoon
34.5%
Evening
29.9%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Brown Cow Farm consumers purchase?

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Why do Brown Cow Farm consumers try new brands?

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Where do Brown Cow Farm consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Brown Cow Farm Target Market

Arrow and target

Who actually buys Brown Cow Farm? Do these consumers match the intended target market of Brown Cow Farm?

Thought bubble

What motivates the target market to purchase Brown Cow Farm?

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What other target market should Brown Cow Farm look at?

venn diagram

Which other brands have a similar target market?

About Our Brown Cow Farm Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.