Brown Cow Farm Consumer Insights

Who buys Brown Cow Farm?

A Brown Cow Farm consumer is generally very high income, Hispanic, and older age. Brown Cow Farm consumers are more likely to purchase Brown Cow Farm during larger pantry stocking trips. Brands such as Horizon Organic, Fresh Express, and Simply Juice also tend to be purchased in the same trip. See sample consumer insights data below.

Brown Cow Farm Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.4%
Total Basket $ (median)
$55.76

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Brown Cow Farm Consumer Demographics

demographic
index
Female
88
Male
214
<24
70
25-34
99
35-44
82
45-54
115
55-64
174
65+
70
African American
47
Asian
135
Caucasian
93
Hispanic
152
demographic
index
Has Kids
92
No Kids
119
- $20k
51
$20k-40k
111
$40k-60k
64
$60k-80k
67
$80k-100k
66
$100k-125k
180
$125k +
184
No College
49
College
86
Adv. Degree
229

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Brown Cow Farm Basket Affinity & Size

brand
basket affinity
Horizon Organic 15.1x
Fresh Express 10.8x
Simply Juice 10.4x
Nabisco Wheat Thins 9.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
373

Where is Brown Cow Farm Purchased?

channels
index
Club
2
Dollar
1
Drug
70
Food
269
Gas & Convenience
6
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.2x
Almond Breeze 1.8x
Silk 1.7x
Chobani 1.7x

How Did They Pay?

method
index
Cash
101
Credit
145
Debit
65
Food Stamps
44

When is Brown Cow Farm Purchased?

day of week
Sun
21.5%
Mon
16.0%
Tue
11.5%
Wed
11.2%
Thu
11.6%
Fri
10.2%
Sat
18.0%
time of day
Morning
12.5%
Noon
16.0%
Afternoon
34.5%
Evening
29.9%
Late
7.1%

About Our Brown Cow Farm Consumer Insights

How do we know who buys Brown Cow Farm? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Brown Cow Farm consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.