Bruce's Consumer Insights

Who buys Bruce's? Bruce's consumers are generally lower income, African American, and senior age. Bruce's consumers are more likely to purchase Bruce's during larger pantry stocking trips. Brands such as French's, Libby's, and Ocean Spray also tend to be purchased in the same trip. Sample consumer insights data below.

Bruce's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.36
% of Basket $ (median)
3.4%
Total Basket $ (median)
$69.96

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bruce's Consumer Demographics

demographic
index
Female
101
Male
93
<24
81
25-34
82
35-44
92
45-54
118
55-64
140
65+
165
African American
195
Asian
24
Caucasian
108
Hispanic
58
demographic
index
Has Kids
95
No Kids
111
- $20k
101
$20k-40k
115
$40k-60k
105
$60k-80k
100
$80k-100k
97
$100k-125k
95
$125k +
80
No College
113
College
98
Adv. Degree
95

Understand Bruce's Consumer Behavior

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Bruce's Basket Affinity & Size

brand
basket affinity
French's 10.1x
Libby's 9.9x
Ocean Spray 9.5x
Blue Bonnet 9.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
536

Where is Bruce's Purchased?

channels
index
Club
13
Dollar
29
Drug
2
Food
139
Gas & Convenience
5
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Sunbeam 1.6x
Marlboro Gold Pack 1.5x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
94
Credit
95
Debit
101
Food Stamps
168

When is Bruce's Purchased?

day of week
Sun
16.5%
Mon
12.9%
Tue
14.7%
Wed
15.9%
Thu
10.5%
Fri
12.6%
Sat
16.9%
time of day
Morning
15.9%
Noon
18.2%
Afternoon
35.6%
Evening
23.9%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bruce's consumers purchase?

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Why do Bruce's consumers try new brands?

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Where do Bruce's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bruce's Target Market

Arrow and target

Who actually buys Bruce's? Do these consumers match the intended target market of Bruce's?

Thought bubble

What motivates the target market to purchase Bruce's?

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What other target market should Bruce's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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