Bruce's Consumer Insights

Who buys Bruce's?

A Bruce's consumer is generally lower income, African American, and senior age. Bruce's consumers are more likely to purchase Bruce's during larger pantry stocking trips. Brands such as French's, Libby's, and Ocean Spray also tend to be purchased in the same trip. See sample consumer insights data below.

Bruce's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.36
% of Basket $ (median)
3.4%
Total Basket $ (median)
$69.96

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bruce's Consumer Demographics

demographic
index
Female
101
Male
93
<24
81
25-34
82
35-44
92
45-54
118
55-64
140
65+
165
African American
195
Asian
24
Caucasian
108
Hispanic
58
demographic
index
Has Kids
95
No Kids
111
- $20k
101
$20k-40k
115
$40k-60k
105
$60k-80k
100
$80k-100k
97
$100k-125k
95
$125k +
80
No College
113
College
98
Adv. Degree
95

Understand Bruce's Consumer Behavior

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Bruce's Basket Affinity & Size

brand
basket affinity
French's 10.1x
Libby's 9.9x
Ocean Spray 9.5x
Blue Bonnet 9.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
536

Where is Bruce's Purchased?

channels
index
Club
13
Dollar
29
Drug
2
Food
139
Gas & Convenience
5
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Sunbeam 1.6x
Marlboro Gold Pack 1.5x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
94
Credit
95
Debit
101
Food Stamps
168

When is Bruce's Purchased?

day of week
Sun
16.5%
Mon
12.9%
Tue
14.7%
Wed
15.9%
Thu
10.5%
Fri
12.6%
Sat
16.9%
time of day
Morning
15.9%
Noon
18.2%
Afternoon
35.6%
Evening
23.9%
Late
6.4%

About Our Bruce's Consumer Insights

How do we know who buys Bruce's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bruce's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.