Brummel & Brown Consumer Insights

Who buys Brummel & Brown?

A Brummel & Brown consumer is generally very high income, Caucasian, and senior age. Brummel & Brown consumers are more likely to purchase Brummel & Brown during larger pantry stocking trips. Brands such as Arnold, Birds Eye Steamfresh, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Brummel & Brown Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.89
% of Basket $ (median)
3.6%
Total Basket $ (median)
$79.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Brummel & Brown Consumer Demographics

demographic
index
Female
101
Male
90
<24
76
25-34
64
35-44
110
45-54
113
55-64
121
65+
175
African American
26
Asian
33
Caucasian
114
Hispanic
88
demographic
index
Has Kids
98
No Kids
105
- $20k
55
$20k-40k
73
$40k-60k
76
$60k-80k
110
$80k-100k
96
$100k-125k
146
$125k +
150
No College
66
College
100
Adv. Degree
142

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Brummel & Brown Basket Affinity & Size

brand
basket affinity
Arnold 4.7x
Birds Eye Steamfresh 4.6x
French's 4.1x
Perdue 4.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
503

Where is Brummel & Brown Purchased?

channels
index
Club
0
Dollar
2
Drug
23
Food
161
Gas & Convenience
6
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.5x
Almond Breeze 1.5x
YoCrunch 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
86
Credit
115
Debit
99
Food Stamps
58

When is Brummel & Brown Purchased?

day of week
Sun
20.1%
Mon
13.6%
Tue
13.0%
Wed
11.5%
Thu
11.0%
Fri
13.7%
Sat
17.1%
time of day
Morning
15.4%
Noon
17.6%
Afternoon
36.9%
Evening
24.4%
Late
5.6%

Get More Brummel & Brown Data

Contact us for the latest Brummel & Brown consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Brummel & Brown consumers switch to?

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Why do consumers stop buying Brummel & Brown products?

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Which retailers do Brummel & Brown shoppers prefer to shop at?

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What motivates consumers to try Brummel & Brown products?

Research the Brummel & Brown Target Market

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Who actually buys Brummel & Brown? Do these consumers match the intended target market of Brummel & Brown?

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What motivates the target market to buy Brummel & Brown?

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What other target market should Brummel & Brown look at?

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Which other brands have a similar target market?

About Our Brummel & Brown Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.