Brummel & Brown Consumer Insights

Who buys Brummel & Brown? A Brummel & Brown consumer is generally very high income, Caucasian, and senior age. Brummel & Brown consumers are more likely to purchase Brummel & Brown during larger pantry stocking trips. Brands such as Arnold, Birds Eye Steamfresh, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Brummel & Brown Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.89
% of Basket $ (median)
3.6%
Total Basket $ (median)
$79.30

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Brummel & Brown Consumer Demographics

demographic
index
Female
101
Male
90
<24
76
25-34
64
35-44
110
45-54
113
55-64
121
65+
175
African American
26
Asian
33
Caucasian
114
Hispanic
88
demographic
index
Has Kids
98
No Kids
105
- $20k
55
$20k-40k
73
$40k-60k
76
$60k-80k
110
$80k-100k
96
$100k-125k
146
$125k +
150
No College
66
College
100
Adv. Degree
142

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Brummel & Brown Basket Affinity & Size

brand
basket affinity
Arnold 4.7x
Birds Eye Steamfresh 4.6x
French's 4.1x
Perdue 4.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
503

Where is Brummel & Brown Purchased?

channels
index
Club
0
Dollar
2
Drug
23
Food
161
Gas & Convenience
6
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.5x
Almond Breeze 1.5x
YoCrunch 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
86
Credit
115
Debit
99
Food Stamps
58

When is Brummel & Brown Purchased?

day of week
Sun
20.1%
Mon
13.6%
Tue
13.0%
Wed
11.5%
Thu
11.0%
Fri
13.7%
Sat
17.1%
time of day
Morning
15.4%
Noon
17.6%
Afternoon
36.9%
Evening
24.4%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Brummel & Brown consumers purchase?

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Why do Brummel & Brown consumers try new brands?

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Where do Brummel & Brown consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Brummel & Brown Target Market

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Who actually buys Brummel & Brown? Do these consumers match the intended target market of Brummel & Brown?

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What motivates the target market to purchase Brummel & Brown?

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What other target market should Brummel & Brown look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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