Brut Consumer Insights

Who buys Brut?

A Brut consumer is generally very low income, Hispanic, and older age. Brut consumers are more likely to purchase Brut during larger pantry stocking trips. Brands such as Softsoap, Suave, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Brut Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.42
% of Basket $ (median)
12.4%
Total Basket $ (median)
$27.64

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Brut Consumer Demographics

demographic
index
Female
99
Male
112
<24
86
25-34
109
35-44
83
45-54
108
55-64
132
65+
112
African American
96
Asian
111
Caucasian
93
Hispanic
152
demographic
index
Has Kids
92
No Kids
118
- $20k
168
$20k-40k
108
$40k-60k
126
$60k-80k
107
$80k-100k
71
$100k-125k
75
$125k +
49
No College
163
College
91
Adv. Degree
71

Understand Brut Consumer Behavior

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Brut Basket Affinity & Size

brand
basket affinity
Softsoap 10.1x
Suave 9.2x
Secret 9.0x
Hefty 8.1x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
290

Where is Brut Purchased?

channels
index
Beauty
11
Dollar
86
Drug
344
Food
121
Gas & Convenience
5
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Fresh Selections 1.9x
Marlboro Gold Pack 1.8x
Sparkling Ice 1.7x

How Did They Pay?

method
index
Cash
162
Credit
96
Debit
79
Food Stamps
55

When is Brut Purchased?

day of week
Sun
15.5%
Mon
12.8%
Tue
13.0%
Wed
14.7%
Thu
12.4%
Fri
15.4%
Sat
16.3%
time of day
Morning
17.0%
Noon
14.8%
Afternoon
32.8%
Evening
27.4%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Brut consumers purchase?

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Why do Brut consumers try new brands?

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Where do Brut consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Brut Target Market

Arrow and target

Who actually buys Brut? Do these consumers match the intended target market of Brut?

Thought bubble

What motivates the target market to purchase Brut?

magnifying glass

What other target market should Brut look at?

venn diagram

Which other brands have a similar target market?

About Our Brut Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.