Brut Consumer Insights

Who buys Brut?

A Brut consumer is generally very low income, Hispanic, and older age. Brut consumers are more likely to purchase Brut during larger pantry stocking trips. Brands such as Softsoap, Suave, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Brut Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.42
% of Basket $ (median)
12.4%
Total Basket $ (median)
$27.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Brut Consumer Demographics

demographic
index
Female
99
Male
112
<24
86
25-34
109
35-44
83
45-54
108
55-64
132
65+
112
African American
96
Asian
111
Caucasian
93
Hispanic
152
demographic
index
Has Kids
92
No Kids
118
- $20k
168
$20k-40k
108
$40k-60k
126
$60k-80k
107
$80k-100k
71
$100k-125k
75
$125k +
49
No College
163
College
91
Adv. Degree
71

Understand Brut Consumer Behavior

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Brut Basket Affinity & Size

brand
basket affinity
Softsoap 10.1x
Suave 9.2x
Secret 9.0x
Hefty 8.1x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
290

Where is Brut Purchased?

channels
index
Beauty
11
Dollar
86
Drug
344
Food
121
Gas & Convenience
5
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Fresh Selections 1.9x
Marlboro Gold Pack 1.8x
Sparkling Ice 1.7x

How Did They Pay?

method
index
Cash
162
Credit
96
Debit
79
Food Stamps
55

When is Brut Purchased?

day of week
Sun
15.5%
Mon
12.8%
Tue
13.0%
Wed
14.7%
Thu
12.4%
Fri
15.4%
Sat
16.3%
time of day
Morning
17.0%
Noon
14.8%
Afternoon
32.8%
Evening
27.4%
Late
8.0%

Get More Brut Data

Contact us for the latest Brut consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Brut consumers switch to?

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Why do consumers stop buying Brut products?

Store front

Which retailers do Brut shoppers prefer to shop at?

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What motivates consumers to try Brut products?

Research the Brut Target Market

Arrow and target

Who actually buys Brut? Do these consumers match the intended target market of Brut?

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What motivates the target market to buy Brut?

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What other target market should Brut look at?

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Which other brands have a similar target market?

About Our Brut Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.