bubba Consumer Insights

Who buys Bubba?

A bubba consumer is generally very high income, Hispanic, and upper middle age. bubba consumers are more likely to purchase bubba during larger pantry stocking trips. Brands such as Ball Park, Coca-Cola Zero, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Bubba Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.99
% of Basket $ (median)
10.7%
Total Basket $ (median)
$112.50

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bubba Consumer Demographics

demographic
index
Female
99
Male
107
<24
62
25-34
78
35-44
113
45-54
128
55-64
65
65+
64
African American
99
Asian
70
Caucasian
101
Hispanic
134
demographic
index
Has Kids
111
No Kids
75
- $20k
54
$20k-40k
71
$40k-60k
95
$60k-80k
74
$80k-100k
120
$100k-125k
135
$125k +
161
No College
92
College
103
Adv. Degree
94

Understand Bubba Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bubba Basket Affinity & Size

brand
basket affinity
Ball Park 9.6x
Coca-Cola Zero 6.6x
Smart Balance 6.1x
Vlasic 6.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
425

Where is Bubba Purchased?

channels
index
Club
2
Drug
49
Food
170
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.7x
Arnold 1.6x
Marlboro Gold Pack 1.6x
Pop-Tarts 1.6x

How Did They Pay?

method
index
Cash
81
Credit
119
Debit
93
Food Stamps
96

When is Bubba Purchased?

day of week
Sun
20.2%
Mon
10.3%
Tue
9.3%
Wed
10.8%
Thu
12.3%
Fri
16.1%
Sat
21.0%
time of day
Morning
11.1%
Noon
18.4%
Afternoon
37.0%
Evening
29.3%
Late
4.3%

About Our Bubba Consumer Insights

How do we know who buys Bubba? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bubba consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.