bubba Consumer Insights

Who buys Bubba?

A bubba consumer is generally very high income, Hispanic, and upper middle age. bubba consumers are more likely to purchase bubba during larger pantry stocking trips. Brands such as Ball Park, Coca-Cola Zero, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Bubba Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.99
% of Basket $ (median)
10.7%
Total Basket $ (median)
$112.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bubba Consumer Demographics

demographic
index
Female
99
Male
107
<24
62
25-34
78
35-44
113
45-54
128
55-64
65
65+
64
African American
99
Asian
70
Caucasian
101
Hispanic
134
demographic
index
Has Kids
111
No Kids
75
- $20k
54
$20k-40k
71
$40k-60k
95
$60k-80k
74
$80k-100k
120
$100k-125k
135
$125k +
161
No College
92
College
103
Adv. Degree
94

Understand Bubba Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bubba Basket Affinity & Size

brand
basket affinity
Ball Park 9.6x
Coca-Cola Zero 6.6x
Smart Balance 6.1x
Vlasic 6.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
425

Where is Bubba Purchased?

channels
index
Club
2
Drug
49
Food
170
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.7x
Arnold 1.6x
Marlboro Gold Pack 1.6x
Pop-Tarts 1.6x

How Did They Pay?

method
index
Cash
81
Credit
119
Debit
93
Food Stamps
96

When is Bubba Purchased?

day of week
Sun
20.2%
Mon
10.3%
Tue
9.3%
Wed
10.8%
Thu
12.3%
Fri
16.1%
Sat
21.0%
time of day
Morning
11.1%
Noon
18.4%
Afternoon
37.0%
Evening
29.3%
Late
4.3%

Get More Bubba Data

Contact us for the latest Bubba consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Bubba consumers switch to?

Stop sign

Why do consumers stop buying Bubba products?

Store front

Which retailers do Bubba shoppers prefer to shop at?

Sale sign

What motivates consumers to try Bubba products?

Research the Bubba Target Market

Arrow and target

Who actually buys Bubba? Do these consumers match the intended target market of Bubba?

Thought bubble

What motivates the target market to purchase Bubba?

Magnifying glass

What other target market should Bubba look at?

Venn diagram

Which other brands have a similar target market?

About Our Bubba Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.