bubba Consumer Insights

Who buys Bubba? A bubba consumer is generally very high income, Hispanic, and upper middle age. bubba consumers are more likely to purchase bubba during larger pantry stocking trips. Brands such as Ball Park, Coca-Cola Zero, and Smart Balance also tend to be purchased in the same trip. Sample consumer insights data below.

Bubba Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.99
% of Basket $ (median)
10.7%
Total Basket $ (median)
$112.50

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bubba Consumer Demographics

demographic
index
Female
99
Male
107
<24
62
25-34
78
35-44
113
45-54
128
55-64
65
65+
64
African American
99
Asian
70
Caucasian
101
Hispanic
134
demographic
index
Has Kids
111
No Kids
75
- $20k
54
$20k-40k
71
$40k-60k
95
$60k-80k
74
$80k-100k
120
$100k-125k
135
$125k +
161
No College
92
College
103
Adv. Degree
94

Understand Bubba Consumer Behavior

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Bubba Basket Affinity & Size

brand
basket affinity
Ball Park 9.6x
Coca-Cola Zero 6.6x
Smart Balance 6.1x
Vlasic 6.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
425

Where is Bubba Purchased?

channels
index
Club
2
Drug
49
Food
170
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.7x
Arnold 1.6x
Marlboro Gold Pack 1.6x
Pop-Tarts 1.6x

How Did They Pay?

method
index
Cash
81
Credit
119
Debit
93
Food Stamps
96

When is Bubba Purchased?

day of week
Sun
20.2%
Mon
10.3%
Tue
9.3%
Wed
10.8%
Thu
12.3%
Fri
16.1%
Sat
21.0%
time of day
Morning
11.1%
Noon
18.4%
Afternoon
37.0%
Evening
29.3%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bubba consumers purchase?

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Why do Bubba consumers try new brands?

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Where do Bubba consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bubba Target Market

Arrow and target

Who actually buys Bubba? Do these consumers match the intended target market of Bubba?

Thought bubble

What motivates the target market to purchase Bubba?

magnifying glass

What other target market should Bubba look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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