BUBBA burger Consumer Insights

Who buys BUBBA burger? BUBBA burger consumers are generally very high income, Hispanic, and upper middle age. BUBBA burger consumers are more likely to purchase BUBBA burger during larger pantry stocking trips. Brands such as Ball Park, Ore-Ida, and Pepperidge Farm also tend to be purchased in the same trip. Sample consumer insights data below.

BUBBA burger Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.69
% of Basket $ (median)
13.2%
Total Basket $ (median)
$88.39

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

BUBBA burger Consumer Demographics

demographic
index
Female
95
Male
153
<24
58
25-34
82
35-44
105
45-54
130
55-64
84
65+
74
African American
110
Asian
43
Caucasian
102
Hispanic
128
demographic
index
Has Kids
106
No Kids
86
- $20k
65
$20k-40k
65
$40k-60k
86
$60k-80k
91
$80k-100k
107
$100k-125k
136
$125k +
165
No College
85
College
102
Adv. Degree
108

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BUBBA burger Basket Affinity & Size

brand
basket affinity
Ball Park 12.3x
Ore-Ida 6.5x
Pepperidge Farm 5.8x
Hellmann's 5.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
445

Where is BUBBA burger Purchased?

channels
index
Club
75
Dollar
6
Drug
19
Food
189
Gas & Convenience
12
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.1x
Entenmann's 2.1x
Utz 1.9x
Arnold 1.8x

How Did They Pay?

method
index
Cash
75
Credit
120
Debit
95
Food Stamps
104

When is BUBBA burger Purchased?

day of week
Sun
19.7%
Mon
10.8%
Tue
9.8%
Wed
11.1%
Thu
11.4%
Fri
16.2%
Sat
20.9%
time of day
Morning
13.0%
Noon
18.9%
Afternoon
39.2%
Evening
24.7%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do BUBBA burger consumers purchase?

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Why do BUBBA burger consumers try new brands?

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Where do BUBBA burger consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the BUBBA burger Target Market

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Who actually buys BUBBA burger? Do these consumers match the intended target market of BUBBA burger?

Thought bubble

What motivates the target market to purchase BUBBA burger?

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What other target market should BUBBA burger look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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