Bubble Yum Consumer Insights

Who buys Bubble Yum?

A Bubble Yum consumer is generally higher income, Hispanic, and lower middle age. Bubble Yum consumers are more likely to purchase Bubble Yum during larger pantry stocking trips. Brands such as Orbit, Wrigley's Extra, and Trident also tend to be purchased in the same trip. See sample consumer insights data below.

Bubble Yum Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.2%
Total Basket $ (median)
$30.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bubble Yum Consumer Demographics

demographic
index
Female
101
Male
89
<24
84
25-34
84
35-44
121
45-54
109
55-64
43
65+
66
African American
102
Asian
88
Caucasian
101
Hispanic
109
demographic
index
Has Kids
116
No Kids
64
- $20k
112
$20k-40k
98
$40k-60k
90
$60k-80k
89
$80k-100k
112
$100k-125k
120
$125k +
95
No College
98
College
101
Adv. Degree
98

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Bubble Yum Basket Affinity & Size

brand
basket affinity
Orbit 8.9x
Wrigley's Extra 8.4x
Trident 7.4x
Crayola 6.2x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
252

Where is Bubble Yum Purchased?

channels
index
Club
37
Dollar
653
Drug
17
Food
15
Gas & Convenience
50
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Wrigley's Extra 1.6x
Dannon Danimals 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
128
Credit
80
Debit
110
Food Stamps
72

When is Bubble Yum Purchased?

day of week
Sun
12.6%
Mon
16.6%
Tue
12.8%
Wed
11.3%
Thu
13.4%
Fri
14.3%
Sat
19.0%
time of day
Morning
11.9%
Noon
16.0%
Afternoon
36.9%
Evening
28.9%
Late
6.3%

Get More Bubble Yum Data

Contact us for the latest Bubble Yum consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bubble Yum consumers switch to?

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Why do consumers stop buying Bubble Yum products?

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Which retailers do Bubble Yum shoppers prefer to shop at?

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What motivates consumers to try Bubble Yum products?

Research the Bubble Yum Target Market

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Who actually buys Bubble Yum? Do these consumers match the intended target market of Bubble Yum?

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What motivates the target market to buy Bubble Yum?

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What other target market should Bubble Yum look at?

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Which other brands have a similar target market?

About Our Bubble Yum Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.