Bud Ice Consumer Insights

Who buys Bud Ice?

A Bud Ice consumer is generally very low income, African American, and upper middle age. Bud Ice consumers are more likely to purchase Bud Ice during small to mid sized trips. Brands such as Coca-Cola Zero, Vlasic, and Bud Light also tend to be purchased in the same trip. Sample consumer insights data below.

Bud Ice Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
30.7%
Total Basket $ (median)
$16.21

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bud Ice Consumer Demographics

demographic
index
Female
91
Male
189
<24
36
25-34
101
35-44
94
45-54
125
55-64
111
65+
28
African American
318
Asian
99
Caucasian
91
Hispanic
76
demographic
index
Has Kids
100
No Kids
100
- $20k
168
$20k-40k
121
$40k-60k
150
$60k-80k
71
$80k-100k
117
$100k-125k
48
$125k +
23
No College
199
College
87
Adv. Degree
43

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Bud Ice Basket Affinity & Size

brand
basket affinity
Coca-Cola Zero 9.3x
Vlasic 8.6x
Bud Light 7.6x
Bar-S 7.2x
basket size
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
106
Pantry Stocking (21+ Items)
96

Where is Bud Ice Purchased?

channels
index
Club
0
Dollar
49
Drug
16
Food
136
Gas & Convenience
1183
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.0x
Marlboro 2.5x
Bud Light 2.4x
Monster Energy 2.2x

How Did They Pay?

method
index
Cash
140
Credit
79
Debit
103
Food Stamps
86

When is Bud Ice Purchased?

day of week
Sun
11.7%
Mon
15.8%
Tue
10.4%
Wed
12.3%
Thu
11.7%
Fri
20.6%
Sat
17.5%
time of day
Morning
8.3%
Noon
11.3%
Afternoon
38.7%
Evening
34.1%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bud Ice consumers purchase?

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Why do Bud Ice consumers try new brands?

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Where do Bud Ice consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bud Ice Target Market

Arrow and target

Who actually buys Bud Ice? Do these consumers match the intended target market of Bud Ice?

Thought bubble

What motivates the target market to purchase Bud Ice?

magnifying glass

What other target market should Bud Ice look at?

venn diagram

Which other brands have a similar target market?

About Our Bud Ice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.