Bud Ice Consumer Insights

Who buys Bud Ice?

A Bud Ice consumer is generally very low income, African American, and upper middle age. Bud Ice consumers are more likely to purchase Bud Ice during small to mid sized trips. Brands such as Coca-Cola Zero, Vlasic, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Bud Ice Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.97
% of Basket $ (median)
30.7%
Total Basket $ (median)
$16.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bud Ice Consumer Demographics

demographic
index
Female
91
Male
189
<24
36
25-34
101
35-44
94
45-54
125
55-64
111
65+
28
African American
318
Asian
99
Caucasian
91
Hispanic
76
demographic
index
Has Kids
100
No Kids
100
- $20k
168
$20k-40k
121
$40k-60k
150
$60k-80k
71
$80k-100k
117
$100k-125k
48
$125k +
23
No College
199
College
87
Adv. Degree
43

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Bud Ice Basket Affinity & Size

brand
basket affinity
Coca-Cola Zero 9.3x
Vlasic 8.6x
Bud Light 7.6x
Bar-S 7.2x
basket size
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
106
Pantry Stocking (21+ Items)
96

Where is Bud Ice Purchased?

channels
index
Club
0
Dollar
49
Drug
16
Food
136
Gas & Convenience
1183
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.0x
Marlboro 2.5x
Bud Light 2.4x
Monster Energy 2.2x

How Did They Pay?

method
index
Cash
140
Credit
79
Debit
103
Food Stamps
86

When is Bud Ice Purchased?

day of week
Sun
11.7%
Mon
15.8%
Tue
10.4%
Wed
12.3%
Thu
11.7%
Fri
20.6%
Sat
17.5%
time of day
Morning
8.3%
Noon
11.3%
Afternoon
38.7%
Evening
34.1%
Late
7.5%

Get More Bud Ice Data

Contact us for the latest Bud Ice consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bud Ice consumers switch to?

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Why do consumers stop buying Bud Ice products?

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Which retailers do Bud Ice shoppers prefer to shop at?

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What motivates consumers to try Bud Ice products?

Research the Bud Ice Target Market

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Who actually buys Bud Ice? Do these consumers match the intended target market of Bud Ice?

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What motivates the target market to buy Bud Ice?

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What other target market should Bud Ice look at?

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Which other brands have a similar target market?

About Our Bud Ice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.