Bud Ice Consumer Insights

Who buys Bud Ice?

A Bud Ice consumer is generally very low income, African American, and upper middle age. Bud Ice consumers are more likely to purchase Bud Ice during small to mid sized trips. Brands such as Coca-Cola Zero, Vlasic, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Bud Ice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.97
% of Basket $ (median)
30.7%
Total Basket $ (median)
$16.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bud Ice Consumer Demographics

demographic
index
Female
91
Male
189
<24
36
25-34
101
35-44
94
45-54
125
55-64
111
65+
28
African American
318
Asian
99
Caucasian
91
Hispanic
76
demographic
index
Has Kids
100
No Kids
100
- $20k
168
$20k-40k
121
$40k-60k
150
$60k-80k
71
$80k-100k
117
$100k-125k
48
$125k +
23
No College
199
College
87
Adv. Degree
43

Understand Bud Ice Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bud Ice Basket Affinity & Size

brand
basket affinity
Coca-Cola Zero 9.3x
Vlasic 8.6x
Bud Light 7.6x
Bar-S 7.2x
basket size
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
106
Pantry Stocking (21+ Items)
96

Where is Bud Ice Purchased?

channels
index
Club
0
Dollar
49
Drug
16
Food
136
Gas & Convenience
1183
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.0x
Marlboro 2.5x
Bud Light 2.4x
Monster Energy 2.2x

How Did They Pay?

method
index
Cash
140
Credit
79
Debit
103
Food Stamps
86

When is Bud Ice Purchased?

day of week
Sun
11.7%
Mon
15.8%
Tue
10.4%
Wed
12.3%
Thu
11.7%
Fri
20.6%
Sat
17.5%
time of day
Morning
8.3%
Noon
11.3%
Afternoon
38.7%
Evening
34.1%
Late
7.5%

About Our Bud Ice Consumer Insights

How do we know who buys Bud Ice? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bud Ice consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.