Bud Light Consumer Insights

Who buys Bud Light? Bud Light consumers are generally lower income, Hispanic, and older age. Bud Light consumers are more likely to purchase Bud Light during larger pantry stocking trips. Brands such as Marlboro Gold Pack, Marlboro, and Tostitos Scoops also tend to be purchased in the same trip. Sample consumer insights data below.

Bud Light Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.93
% of Basket $ (median)
33.3%
Total Basket $ (median)
$41.87

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bud Light Consumer Demographics

demographic
index
Female
99
Male
111
<24
94
25-34
103
35-44
94
45-54
108
55-64
109
65+
82
African American
68
Asian
75
Caucasian
101
Hispanic
130
demographic
index
Has Kids
94
No Kids
113
- $20k
96
$20k-40k
110
$40k-60k
106
$60k-80k
103
$80k-100k
96
$100k-125k
100
$125k +
78
No College
123
College
102
Adv. Degree
66

Understand Bud Light Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bud Light Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 7.3x
Marlboro 5.2x
Tostitos Scoops 4.9x
Ro-Tel 3.8x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
179

Where is Bud Light Purchased?

channels
index
Beauty
2
Club
64
Dollar
57
Drug
94
Food
136
Gas & Convenience
594
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Marlboro 1.6x
Red Bull 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
119
Credit
92
Debit
108
Food Stamps
37

When is Bud Light Purchased?

day of week
Sun
13.0%
Mon
8.8%
Tue
9.2%
Wed
10.9%
Thu
12.0%
Fri
21.5%
Sat
24.5%
time of day
Morning
9.5%
Noon
13.9%
Afternoon
37.4%
Evening
32.4%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Bud Light consumers purchase?

check mark

Why do Bud Light consumers try new brands?

check mark

Where do Bud Light consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bud Light Target Market

Arrow and target

Who actually buys Bud Light? Do these consumers match the intended target market of Bud Light?

Thought bubble

What motivates the target market to purchase Bud Light?

magnifying glass

What other target market should Bud Light look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us