Bud Light Consumer Insights

Who buys Bud Light?

A Bud Light consumer is generally lower income, Hispanic, and older age. Bud Light consumers are more likely to purchase Bud Light during larger pantry stocking trips. Brands such as Marlboro Gold Pack, Marlboro, and Tostitos Scoops also tend to be purchased in the same trip. See sample consumer insights data below.

Bud Light Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.93
% of Basket $ (median)
33.3%
Total Basket $ (median)
$41.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bud Light Consumer Demographics

demographic
index
Female
99
Male
111
<24
94
25-34
103
35-44
94
45-54
108
55-64
109
65+
82
African American
68
Asian
75
Caucasian
101
Hispanic
130
demographic
index
Has Kids
94
No Kids
113
- $20k
96
$20k-40k
110
$40k-60k
106
$60k-80k
103
$80k-100k
96
$100k-125k
100
$125k +
78
No College
123
College
102
Adv. Degree
66

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Bud Light Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 7.3x
Marlboro 5.2x
Tostitos Scoops 4.9x
Ro-Tel 3.8x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
179

Where is Bud Light Purchased?

channels
index
Beauty
2
Club
64
Dollar
57
Drug
94
Food
136
Gas & Convenience
594
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Marlboro 1.6x
Red Bull 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
119
Credit
92
Debit
108
Food Stamps
37

When is Bud Light Purchased?

day of week
Sun
13.0%
Mon
8.8%
Tue
9.2%
Wed
10.9%
Thu
12.0%
Fri
21.5%
Sat
24.5%
time of day
Morning
9.5%
Noon
13.9%
Afternoon
37.4%
Evening
32.4%
Late
6.8%

Get More Bud Light Data

Contact us for the latest Bud Light consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bud Light consumers switch to?

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Why do consumers stop buying Bud Light products?

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Which retailers do Bud Light shoppers prefer to shop at?

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What motivates consumers to try Bud Light products?

Research the Bud Light Target Market

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Who actually buys Bud Light? Do these consumers match the intended target market of Bud Light?

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What motivates the target market to buy Bud Light?

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What other target market should Bud Light look at?

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Which other brands have a similar target market?

About Our Bud Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.