Bud Light Chelada Consumer Insights

Who buys Bud Light Chelada? Bud Light Chelada consumers are generally lower income, Hispanic, and older age. Bud Light Chelada consumers are more likely to purchase Bud Light Chelada during larger pantry stocking trips. Brands such as Kool-Aid, Arizona (Beverage), and Fritos also tend to be purchased in the same trip. Sample consumer insights data below.

Bud Light Chelada Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.78
% of Basket $ (median)
19.1%
Total Basket $ (median)
$30.22

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bud Light Chelada Consumer Demographics

demographic
index
Female
101
Male
86
<24
41
25-34
74
35-44
73
45-54
102
55-64
337
65+
94
African American
23
Asian
55
Caucasian
102
Hispanic
175
demographic
index
Has Kids
77
No Kids
151
- $20k
50
$20k-40k
165
$40k-60k
125
$60k-80k
110
$80k-100k
75
$100k-125k
46
$125k +
66
No College
84
College
118
Adv. Degree
33

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Bud Light Chelada Basket Affinity & Size

brand
basket affinity
Kool-Aid 12.6x
Arizona (Beverage) 9.9x
Fritos 8.2x
Armour 7.3x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
174

Where is Bud Light Chelada Purchased?

channels
index
Club
43
Dollar
7
Drug
36
Food
132
Gas & Convenience
1913
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.5x
Red Bull 2.0x
Monster Energy 2.0x
Bar-S 1.9x

How Did They Pay?

method
index
Cash
116
Credit
71
Debit
128
Food Stamps
33

When is Bud Light Chelada Purchased?

day of week
Sun
14.3%
Mon
11.7%
Tue
10.0%
Wed
11.2%
Thu
13.1%
Fri
18.8%
Sat
20.8%
time of day
Morning
9.4%
Noon
10.7%
Afternoon
49.0%
Evening
24.0%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bud Light Chelada consumers purchase?

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Why do Bud Light Chelada consumers try new brands?

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Where do Bud Light Chelada consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bud Light Chelada Target Market

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Who actually buys Bud Light Chelada? Do these consumers match the intended target market of Bud Light Chelada?

Thought bubble

What motivates the target market to purchase Bud Light Chelada?

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What other target market should Bud Light Chelada look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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