Bud Light Chelada Consumer Insights

Who buys Bud Light Chelada?

A Bud Light Chelada consumer is generally lower income, Hispanic, and older age. Bud Light Chelada consumers are more likely to purchase Bud Light Chelada during larger pantry stocking trips. Brands such as Kool-Aid, Arizona (Beverage), and Fritos also tend to be purchased in the same trip. See sample consumer insights data below.

Bud Light Chelada Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.78
% of Basket $ (median)
19.1%
Total Basket $ (median)
$30.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bud Light Chelada Consumer Demographics

demographic
index
Female
101
Male
86
<24
41
25-34
74
35-44
73
45-54
102
55-64
337
65+
94
African American
23
Asian
55
Caucasian
102
Hispanic
175
demographic
index
Has Kids
77
No Kids
151
- $20k
50
$20k-40k
165
$40k-60k
125
$60k-80k
110
$80k-100k
75
$100k-125k
46
$125k +
66
No College
84
College
118
Adv. Degree
33

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Bud Light Chelada Basket Affinity & Size

brand
basket affinity
Kool-Aid 12.6x
Arizona (Beverage) 9.9x
Fritos 8.2x
Armour 7.3x
basket size
index
Urgent Need (1-2 Items)
34
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
174

Where is Bud Light Chelada Purchased?

channels
index
Club
43
Dollar
7
Drug
36
Food
132
Gas & Convenience
1913
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.5x
Red Bull 2.0x
Monster Energy 2.0x
Bar-S 1.9x

How Did They Pay?

method
index
Cash
116
Credit
71
Debit
128
Food Stamps
33

When is Bud Light Chelada Purchased?

day of week
Sun
14.3%
Mon
11.7%
Tue
10.0%
Wed
11.2%
Thu
13.1%
Fri
18.8%
Sat
20.8%
time of day
Morning
9.4%
Noon
10.7%
Afternoon
49.0%
Evening
24.0%
Late
6.9%

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Find Answers to Questions

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Which brands do Bud Light Chelada consumers switch to?

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Why do consumers stop buying Bud Light Chelada products?

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Which retailers do Bud Light Chelada shoppers prefer to shop at?

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What motivates consumers to try Bud Light Chelada products?

Research the Bud Light Chelada Target Market

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Who actually buys Bud Light Chelada? Do these consumers match the intended target market of Bud Light Chelada?

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What motivates the target market to buy Bud Light Chelada?

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What other target market should Bud Light Chelada look at?

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Which other brands have a similar target market?

About Our Bud Light Chelada Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.