Bud Light Platinum Consumer Insights

Who buys Bud Light Platinum?

A Bud Light Platinum consumer is generally median income, African American, and adolescent age. Bud Light Platinum consumers are more likely to purchase Bud Light Platinum during larger pantry stocking trips. Brands such as Taylor Farms, Sweet Baby Ray's, and Frito-Lay also tend to be purchased in the same trip. See sample consumer insights data below.

Bud Light Platinum Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.23
% of Basket $ (median)
27.9%
Total Basket $ (median)
$40.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bud Light Platinum Consumer Demographics

demographic
index
Female
94
Male
163
<24
134
25-34
108
35-44
100
45-54
103
55-64
72
65+
56
African American
131
Asian
113
Caucasian
96
Hispanic
108
demographic
index
Has Kids
91
No Kids
120
- $20k
103
$20k-40k
95
$40k-60k
106
$60k-80k
118
$80k-100k
86
$100k-125k
95
$125k +
88
No College
129
College
98
Adv. Degree
76

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Bud Light Platinum Basket Affinity & Size

brand
basket affinity
Taylor Farms 5.6x
Sweet Baby Ray's 4.6x
Frito-Lay 4.6x
Totino's Party Pizza 4.5x
basket size
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
182

Where is Bud Light Platinum Purchased?

channels
index
Club
104
Dollar
30
Drug
89
Food
123
Gas & Convenience
387
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.5x
Red Bull 2.1x
Monster Energy 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
125
Credit
78
Debit
114
Food Stamps
68

When is Bud Light Platinum Purchased?

day of week
Sun
13.0%
Mon
10.5%
Tue
8.4%
Wed
12.1%
Thu
11.8%
Fri
20.6%
Sat
23.6%
time of day
Morning
8.2%
Noon
11.8%
Afternoon
33.5%
Evening
37.3%
Late
9.2%

Get More Bud Light Platinum Data

Contact us for the latest Bud Light Platinum consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bud Light Platinum consumers switch to?

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Why do consumers stop buying Bud Light Platinum products?

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Which retailers do Bud Light Platinum shoppers prefer to shop at?

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What motivates consumers to try Bud Light Platinum products?

Research the Bud Light Platinum Target Market

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Who actually buys Bud Light Platinum? Do these consumers match the intended target market of Bud Light Platinum?

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What motivates the target market to purchase Bud Light Platinum?

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What other target market should Bud Light Platinum look at?

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Which other brands have a similar target market?

About Our Bud Light Platinum Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.