Budget Saver Consumer Insights

Who buys Budget Saver? Budget Saver consumers are generally very low income, African American, and senior age. Budget Saver consumers are more likely to purchase Budget Saver during larger pantry stocking trips. Brands such as Bar-S, Totino's Party Pizza, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Budget Saver Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.96
% of Basket $ (median)
4.1%
Total Basket $ (median)
$47.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Budget Saver Consumer Demographics

demographic
index
Female
102
Male
85
<24
108
25-34
108
35-44
91
45-54
102
55-64
102
65+
129
African American
132
Asian
89
Caucasian
97
Hispanic
117
demographic
index
Has Kids
106
No Kids
86
- $20k
156
$20k-40k
128
$40k-60k
99
$60k-80k
98
$80k-100k
89
$100k-125k
93
$125k +
49
No College
142
College
96
Adv. Degree
68

Understand Budget Saver Consumer Behavior

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Budget Saver Basket Affinity & Size

brand
basket affinity
Bar-S 7.7x
Totino's Party Pizza 5.6x
Maruchan Ramen 5.5x
Farmers Market 5.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
410

Where is Budget Saver Purchased?

channels
index
Club
0
Dollar
74
Drug
0
Food
38
Gas & Convenience
1
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Bar-S 1.9x
Blue Bonnet 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
138
Credit
67
Debit
95
Food Stamps
256

When is Budget Saver Purchased?

day of week
Sun
15.7%
Mon
13.5%
Tue
13.1%
Wed
12.8%
Thu
13.5%
Fri
16.4%
Sat
14.9%
time of day
Morning
15.6%
Noon
14.3%
Afternoon
31.4%
Evening
28.4%
Late
10.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Budget Saver consumers purchase?

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Why do Budget Saver consumers try new brands?

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Where do Budget Saver consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Budget Saver Target Market

Arrow and target

Who actually buys Budget Saver? Do these consumers match the intended target market of Budget Saver?

Thought bubble

What motivates the target market to purchase Budget Saver?

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What other target market should Budget Saver look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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