Budget Saver Consumer Insights

Who buys Budget Saver?

A Budget Saver consumer is generally very low income, African American, and senior age. Budget Saver consumers are more likely to purchase Budget Saver during larger pantry stocking trips. Brands such as Bar-S, Totino's Party Pizza, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Budget Saver Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.96
% of Basket $ (median)
4.1%
Total Basket $ (median)
$47.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Budget Saver Consumer Demographics

demographic
index
Female
102
Male
85
<24
108
25-34
108
35-44
91
45-54
102
55-64
102
65+
129
African American
132
Asian
89
Caucasian
97
Hispanic
117
demographic
index
Has Kids
106
No Kids
86
- $20k
156
$20k-40k
128
$40k-60k
99
$60k-80k
98
$80k-100k
89
$100k-125k
93
$125k +
49
No College
142
College
96
Adv. Degree
68

Understand Budget Saver Consumer Behavior

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Budget Saver Basket Affinity & Size

brand
basket affinity
Bar-S 7.7x
Totino's Party Pizza 5.6x
Maruchan Ramen 5.5x
Farmers Market 5.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
410

Where is Budget Saver Purchased?

channels
index
Club
0
Dollar
74
Drug
0
Food
38
Gas & Convenience
1
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Bar-S 1.9x
Blue Bonnet 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
138
Credit
67
Debit
95
Food Stamps
256

When is Budget Saver Purchased?

day of week
Sun
15.7%
Mon
13.5%
Tue
13.1%
Wed
12.8%
Thu
13.5%
Fri
16.4%
Sat
14.9%
time of day
Morning
15.6%
Noon
14.3%
Afternoon
31.4%
Evening
28.4%
Late
10.2%

Get More Budget Saver Data

Contact us for the latest Budget Saver consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Budget Saver consumers switch to?

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Why do consumers stop buying Budget Saver products?

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Which retailers do Budget Saver shoppers prefer to shop at?

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What motivates consumers to try Budget Saver products?

Research the Budget Saver Target Market

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Who actually buys Budget Saver? Do these consumers match the intended target market of Budget Saver?

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What motivates the target market to buy Budget Saver?

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What other target market should Budget Saver look at?

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Which other brands have a similar target market?

About Our Budget Saver Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.