Bud's Best Cookies Consumer Insights

Who buys Bud's Best Cookies? Bud's Best Cookies consumers are generally very low income, African American, and older age. Bud's Best Cookies consumers are more likely to purchase Bud's Best Cookies during larger pantry stocking trips. Brands such as Chef Boyardee, Hawaiian Punch, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Bud's Best Cookies Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.6%
Total Basket $ (median)
$27.92

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  • Recent demographic data

Bud's Best Cookies Consumer Demographics

demographic
index
Female
101
Male
89
<24
92
25-34
95
35-44
103
45-54
97
55-64
126
65+
54
African American
169
Asian
60
Caucasian
105
Hispanic
61
demographic
index
Has Kids
103
No Kids
93
- $20k
141
$20k-40k
135
$40k-60k
125
$60k-80k
89
$80k-100k
91
$100k-125k
60
$125k +
51
No College
142
College
95
Adv. Degree
72

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Bud's Best Cookies Basket Affinity & Size

brand
basket affinity
Chef Boyardee 8.8x
Hawaiian Punch 8.7x
Hunt's Snack Pack 7.3x
Borden 6.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
382

Where is Bud's Best Cookies Purchased?

channels
index
Dollar
1974
Drug
0
Food
25
Gas & Convenience
57
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.0x
Diet Mountain Dew 2.0x
Sunny Meadow 1.8x
Hawaiian Punch 1.8x

How Did They Pay?

method
index
Cash
132
Credit
76
Debit
97
Food Stamps
202

When is Bud's Best Cookies Purchased?

day of week
Sun
15.5%
Mon
14.3%
Tue
15.3%
Wed
13.1%
Thu
12.8%
Fri
13.8%
Sat
15.2%
time of day
Morning
15.3%
Noon
17.5%
Afternoon
36.2%
Evening
25.9%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bud's Best Cookies consumers purchase?

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Why do Bud's Best Cookies consumers try new brands?

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Where do Bud's Best Cookies consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bud's Best Cookies Target Market

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Who actually buys Bud's Best Cookies? Do these consumers match the intended target market of Bud's Best Cookies?

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What motivates the target market to purchase Bud's Best Cookies?

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What other target market should Bud's Best Cookies look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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