Budweiser Consumer Insights

Who buys Budweiser? A Budweiser consumer is generally very low income, Asian, and older age. Budweiser consumers are more likely to purchase Budweiser during larger pantry stocking trips. Brands such as Bud Light, Marlboro Gold Pack, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Budweiser Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.29
% of Basket $ (median)
30.9%
Total Basket $ (median)
$39.78

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Budweiser Consumer Demographics

demographic
index
Female
98
Male
118
<24
96
25-34
107
35-44
79
45-54
116
55-64
133
65+
128
African American
84
Asian
107
Caucasian
102
Hispanic
95
demographic
index
Has Kids
89
No Kids
125
- $20k
138
$20k-40k
118
$40k-60k
98
$60k-80k
97
$80k-100k
90
$100k-125k
98
$125k +
71
No College
138
College
97
Adv. Degree
70

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Budweiser Basket Affinity & Size

brand
basket affinity
Bud Light 12.5x
Marlboro Gold Pack 6.2x
Armour 4.9x
Bar-S 4.8x
basket size
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
175

Where is Budweiser Purchased?

channels
index
Beauty
11
Club
39
Dollar
42
Drug
80
Food
142
Gas & Convenience
307
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.1x
Marlboro Gold Pack 2.0x
Red Bull 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
148
Credit
87
Debit
96
Food Stamps
48

When is Budweiser Purchased?

day of week
Sun
13.2%
Mon
10.5%
Tue
10.4%
Wed
11.5%
Thu
12.5%
Fri
19.3%
Sat
22.6%
time of day
Morning
11.5%
Noon
14.4%
Afternoon
38.1%
Evening
29.2%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Budweiser consumers purchase?

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Why do Budweiser consumers try new brands?

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Where do Budweiser consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Budweiser Target Market

Arrow and target

Who actually buys Budweiser? Do these consumers match the intended target market of Budweiser?

Thought bubble

What motivates the target market to purchase Budweiser?

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What other target market should Budweiser look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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