Budweiser Consumer Insights

Who buys Budweiser?

A Budweiser consumer is generally very low income, Asian, and older age. Budweiser consumers are more likely to purchase Budweiser during larger pantry stocking trips. Brands such as Bud Light, Marlboro Gold Pack, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Budweiser Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.29
% of Basket $ (median)
30.9%
Total Basket $ (median)
$39.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Budweiser Consumer Demographics

demographic
index
Female
98
Male
118
<24
96
25-34
107
35-44
79
45-54
116
55-64
133
65+
128
African American
84
Asian
107
Caucasian
102
Hispanic
95
demographic
index
Has Kids
89
No Kids
125
- $20k
138
$20k-40k
118
$40k-60k
98
$60k-80k
97
$80k-100k
90
$100k-125k
98
$125k +
71
No College
138
College
97
Adv. Degree
70

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Budweiser Basket Affinity & Size

brand
basket affinity
Bud Light 12.5x
Marlboro Gold Pack 6.2x
Armour 4.9x
Bar-S 4.8x
basket size
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
175

Where is Budweiser Purchased?

channels
index
Beauty
11
Club
39
Dollar
42
Drug
80
Food
142
Gas & Convenience
307
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.1x
Marlboro Gold Pack 2.0x
Red Bull 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
148
Credit
87
Debit
96
Food Stamps
48

When is Budweiser Purchased?

day of week
Sun
13.2%
Mon
10.5%
Tue
10.4%
Wed
11.5%
Thu
12.5%
Fri
19.3%
Sat
22.6%
time of day
Morning
11.5%
Noon
14.4%
Afternoon
38.1%
Evening
29.2%
Late
6.7%

Get More Budweiser Data

Contact us for the latest Budweiser consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Budweiser consumers switch to?

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Why do consumers stop buying Budweiser products?

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Which retailers do Budweiser shoppers prefer to shop at?

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What motivates consumers to try Budweiser products?

Research the Budweiser Target Market

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Who actually buys Budweiser? Do these consumers match the intended target market of Budweiser?

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What motivates the target market to purchase Budweiser?

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What other target market should Budweiser look at?

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Which other brands have a similar target market?

About Our Budweiser Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.