Budweiser Select Consumer Insights

Who buys Budweiser Select?

A Budweiser Select consumer is generally higher income, Caucasian, and senior age. Budweiser Select consumers are more likely to purchase Budweiser Select during larger pantry stocking trips. Brands such as Bud Light, Lays Wavy, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Budweiser Select Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$13.99
% of Basket $ (median)
25.0%
Total Basket $ (median)
$55.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Budweiser Select Consumer Demographics

demographic
index
Female
104
Male
63
<24
50
25-34
72
35-44
79
45-54
152
55-64
147
65+
213
African American
16
Asian
38
Caucasian
120
Hispanic
20
demographic
index
Has Kids
87
No Kids
130
- $20k
41
$20k-40k
69
$40k-60k
113
$60k-80k
88
$80k-100k
119
$100k-125k
146
$125k +
112
No College
85
College
105
Adv. Degree
93

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Budweiser Select Basket Affinity & Size

brand
basket affinity
Bud Light 20.7x
Lays Wavy 7.0x
Sabra 6.7x
Red Baron 5.6x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
256

Where is Budweiser Select Purchased?

channels
index
Beauty
34
Club
43
Dollar
7
Drug
25
Food
153
Gas & Convenience
227
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.6x
Diet Mountain Dew 1.9x
Armour 1.8x
Marlboro Gold Pack 1.8x

How Did They Pay?

method
index
Cash
97
Credit
112
Debit
105
Food Stamps
3

When is Budweiser Select Purchased?

day of week
Sun
10.3%
Mon
10.3%
Tue
10.1%
Wed
11.4%
Thu
13.6%
Fri
22.6%
Sat
21.6%
time of day
Morning
13.5%
Noon
16.3%
Afternoon
36.7%
Evening
28.4%
Late
5.2%

About Our Budweiser Select Consumer Insights

How do we know who buys Budweiser Select? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Budweiser Select consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.