Budweiser Select Consumer Insights

Who buys Budweiser Select?

A Budweiser Select consumer is generally higher income, Caucasian, and senior age. Budweiser Select consumers are more likely to purchase Budweiser Select during larger pantry stocking trips. Brands such as Bud Light, Lays Wavy, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Budweiser Select Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.99
% of Basket $ (median)
25.0%
Total Basket $ (median)
$55.90

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Budweiser Select Consumer Demographics

demographic
index
Female
104
Male
63
<24
50
25-34
72
35-44
79
45-54
152
55-64
147
65+
213
African American
16
Asian
38
Caucasian
120
Hispanic
20
demographic
index
Has Kids
87
No Kids
130
- $20k
41
$20k-40k
69
$40k-60k
113
$60k-80k
88
$80k-100k
119
$100k-125k
146
$125k +
112
No College
85
College
105
Adv. Degree
93

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Budweiser Select Basket Affinity & Size

brand
basket affinity
Bud Light 20.7x
Lays Wavy 7.0x
Sabra 6.7x
Red Baron 5.6x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
256

Where is Budweiser Select Purchased?

channels
index
Beauty
34
Club
43
Dollar
7
Drug
25
Food
153
Gas & Convenience
227
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.6x
Diet Mountain Dew 1.9x
Armour 1.8x
Marlboro Gold Pack 1.8x

How Did They Pay?

method
index
Cash
97
Credit
112
Debit
105
Food Stamps
3

When is Budweiser Select Purchased?

day of week
Sun
10.3%
Mon
10.3%
Tue
10.1%
Wed
11.4%
Thu
13.6%
Fri
22.6%
Sat
21.6%
time of day
Morning
13.5%
Noon
16.3%
Afternoon
36.7%
Evening
28.4%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Budweiser Select consumers purchase?

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Why do Budweiser Select consumers try new brands?

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Where do Budweiser Select consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Budweiser Select Target Market

Arrow and target

Who actually buys Budweiser Select? Do these consumers match the intended target market of Budweiser Select?

Thought bubble

What motivates the target market to purchase Budweiser Select?

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What other target market should Budweiser Select look at?

venn diagram

Which other brands have a similar target market?

About Our Budweiser Select Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.