Bugles Consumer Insights

Who buys Bugles? A Bugles consumer is generally very low income, African American, and older age. Bugles consumers are more likely to purchase Bugles during larger pantry stocking trips. Brands such as Chex Mix, Pringles, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Bugles Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.2%
Total Basket $ (median)
$32.17

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bugles Consumer Demographics

demographic
index
Female
102
Male
79
<24
86
25-34
83
35-44
98
45-54
119
55-64
123
65+
95
African American
109
Asian
77
Caucasian
108
Hispanic
52
demographic
index
Has Kids
98
No Kids
104
- $20k
120
$20k-40k
115
$40k-60k
110
$60k-80k
101
$80k-100k
99
$100k-125k
82
$125k +
68
No College
127
College
97
Adv. Degree
82

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Bugles Basket Affinity & Size

brand
basket affinity
Chex Mix 25.7x
Pringles 4.7x
Armour 3.7x
General Mills Fiber One 3.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
327

Where is Bugles Purchased?

channels
index
Beauty
2
Club
36
Dollar
892
Drug
81
Food
124
Gas & Convenience
350
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Hawaiian Punch 1.5x
Chex Mix 1.5x
Diet Mountain Dew 1.5x

How Did They Pay?

method
index
Cash
130
Credit
88
Debit
93
Food Stamps
139

When is Bugles Purchased?

day of week
Sun
15.4%
Mon
12.6%
Tue
13.0%
Wed
13.0%
Thu
12.8%
Fri
16.2%
Sat
17.1%
time of day
Morning
15.9%
Noon
17.4%
Afternoon
34.9%
Evening
26.2%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bugles consumers purchase?

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Why do Bugles consumers try new brands?

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Where do Bugles consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bugles Target Market

Arrow and target

Who actually buys Bugles? Do these consumers match the intended target market of Bugles?

Thought bubble

What motivates the target market to purchase Bugles?

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What other target market should Bugles look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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