Bugles Consumer Insights

Who buys Bugles?

A Bugles consumer is generally very low income, African American, and older age. Bugles consumers are more likely to purchase Bugles during larger pantry stocking trips. Brands such as Chex Mix, Pringles, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Bugles Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.2%
Total Basket $ (median)
$32.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bugles Consumer Demographics

demographic
index
Female
102
Male
79
<24
86
25-34
83
35-44
98
45-54
119
55-64
123
65+
95
African American
109
Asian
77
Caucasian
108
Hispanic
52
demographic
index
Has Kids
98
No Kids
104
- $20k
120
$20k-40k
115
$40k-60k
110
$60k-80k
101
$80k-100k
99
$100k-125k
82
$125k +
68
No College
127
College
97
Adv. Degree
82

Understand Bugles Consumer Behavior

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Bugles Basket Affinity & Size

brand
basket affinity
Chex Mix 25.7x
Pringles 4.7x
Armour 3.7x
General Mills Fiber One 3.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
327

Where is Bugles Purchased?

channels
index
Beauty
2
Club
36
Dollar
892
Drug
81
Food
124
Gas & Convenience
350
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Hawaiian Punch 1.5x
Chex Mix 1.5x
Diet Mountain Dew 1.5x

How Did They Pay?

method
index
Cash
130
Credit
88
Debit
93
Food Stamps
139

When is Bugles Purchased?

day of week
Sun
15.4%
Mon
12.6%
Tue
13.0%
Wed
13.0%
Thu
12.8%
Fri
16.2%
Sat
17.1%
time of day
Morning
15.9%
Noon
17.4%
Afternoon
34.9%
Evening
26.2%
Late
5.6%

Get More Bugles Data

Contact us for the latest Bugles consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bugles consumers switch to?

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Why do consumers stop buying Bugles products?

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Which retailers do Bugles shoppers prefer to shop at?

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What motivates consumers to try Bugles products?

Research the Bugles Target Market

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Who actually buys Bugles? Do these consumers match the intended target market of Bugles?

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What motivates the target market to buy Bugles?

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What other target market should Bugles look at?

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Which other brands have a similar target market?

About Our Bugles Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.