Buitoni Consumer Insights

Who buys Buitoni?

A Buitoni consumer is generally very high income, Caucasian, and adolescent age. Buitoni consumers are more likely to purchase Buitoni during larger pantry stocking trips. Brands such as Bertolli, Prego, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Buitoni Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.98
% of Basket $ (median)
7.0%
Total Basket $ (median)
$85.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Buitoni Consumer Demographics

demographic
index
Female
99
Male
112
<24
116
25-34
97
35-44
101
45-54
108
55-64
89
65+
70
African American
38
Asian
69
Caucasian
108
Hispanic
86
demographic
index
Has Kids
102
No Kids
96
- $20k
69
$20k-40k
71
$40k-60k
83
$60k-80k
96
$80k-100k
109
$100k-125k
116
$125k +
169
No College
60
College
102
Adv. Degree
136

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Buitoni Basket Affinity & Size

brand
basket affinity
Bertolli 8.4x
Prego 6.2x
Horizon Organic 5.4x
Fresh Selections 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
506

Where is Buitoni Purchased?

channels
index
Club
1
Drug
7
Food
187
Gas & Convenience
3
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.5x
Horizon Organic 1.5x
Boars Head 1.5x
Oroweat 1.5x

How Did They Pay?

method
index
Cash
87
Credit
110
Debit
100
Food Stamps
84

When is Buitoni Purchased?

day of week
Sun
20.8%
Mon
16.1%
Tue
12.6%
Wed
11.6%
Thu
10.7%
Fri
12.3%
Sat
15.8%
time of day
Morning
13.2%
Noon
15.8%
Afternoon
35.2%
Evening
30.6%
Late
5.2%

About Our Buitoni Consumer Insights

How do we know who buys Buitoni? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Buitoni consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.