Buitoni Consumer Insights

Who buys Buitoni?

A Buitoni consumer is generally very high income, Caucasian, and adolescent age. Buitoni consumers are more likely to purchase Buitoni during larger pantry stocking trips. Brands such as Bertolli, Prego, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Buitoni Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.98
% of Basket $ (median)
7.0%
Total Basket $ (median)
$85.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Buitoni Consumer Demographics

demographic
index
Female
99
Male
112
<24
116
25-34
97
35-44
101
45-54
108
55-64
89
65+
70
African American
38
Asian
69
Caucasian
108
Hispanic
86
demographic
index
Has Kids
102
No Kids
96
- $20k
69
$20k-40k
71
$40k-60k
83
$60k-80k
96
$80k-100k
109
$100k-125k
116
$125k +
169
No College
60
College
102
Adv. Degree
136

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Buitoni Basket Affinity & Size

brand
basket affinity
Bertolli 8.4x
Prego 6.2x
Horizon Organic 5.4x
Fresh Selections 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
506

Where is Buitoni Purchased?

channels
index
Club
1
Drug
7
Food
187
Gas & Convenience
3
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.5x
Horizon Organic 1.5x
Boars Head 1.5x
Oroweat 1.5x

How Did They Pay?

method
index
Cash
87
Credit
110
Debit
100
Food Stamps
84

When is Buitoni Purchased?

day of week
Sun
20.8%
Mon
16.1%
Tue
12.6%
Wed
11.6%
Thu
10.7%
Fri
12.3%
Sat
15.8%
time of day
Morning
13.2%
Noon
15.8%
Afternoon
35.2%
Evening
30.6%
Late
5.2%

Get More Buitoni Data

Better understand Buitoni consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Buitoni consumers switch to?

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Why do consumers stop buying Buitoni products?

Store front

Which retailers do Buitoni shoppers prefer to shop at?

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What motivates consumers to try Buitoni products?

Research the Buitoni Target Market

Arrow and target

Who actually buys Buitoni? Do these consumers match the intended target market of Buitoni?

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What motivates the target market to buy Buitoni?

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What other target market should Buitoni look at?

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Which other brands have a similar target market?

About Our Buitoni Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.