Bumble Bee Consumer Insights

Who buys Bumble Bee?

A Bumble Bee consumer is generally lower income, Hispanic, and senior age. Bumble Bee consumers are more likely to purchase Bumble Bee during larger pantry stocking trips. Brands such as Goya, Hellmann's, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Bumble Bee Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.78
% of Basket $ (median)
5.6%
Total Basket $ (median)
$68.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bumble Bee Consumer Demographics

demographic
index
Female
99
Male
114
<24
96
25-34
91
35-44
89
45-54
111
55-64
138
65+
157
African American
129
Asian
76
Caucasian
96
Hispanic
138
demographic
index
Has Kids
91
No Kids
121
- $20k
103
$20k-40k
105
$40k-60k
99
$60k-80k
96
$80k-100k
97
$100k-125k
104
$125k +
98
No College
103
College
99
Adv. Degree
100

Understand Bumble Bee Consumer Behavior

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Bumble Bee Basket Affinity & Size

brand
basket affinity
Goya 5.6x
Hellmann's 5.5x
Perdue 4.3x
Progresso 4.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
476

Where is Bumble Bee Purchased?

channels
index
Club
103
Dollar
33
Drug
135
Food
153
Gas & Convenience
8
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.5x
Entenmann's 1.4x
Perdue 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
113
Credit
99
Debit
88
Food Stamps
156

When is Bumble Bee Purchased?

day of week
Sun
19.0%
Mon
14.4%
Tue
12.0%
Wed
11.8%
Thu
11.6%
Fri
14.1%
Sat
17.0%
time of day
Morning
16.1%
Noon
17.9%
Afternoon
34.7%
Evening
25.5%
Late
5.8%

Get More Bumble Bee Data

Better understand Bumble Bee consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Bumble Bee consumers switch to?

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Why do consumers stop buying Bumble Bee products?

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Which retailers do Bumble Bee shoppers prefer to shop at?

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What motivates consumers to try Bumble Bee products?

Research the Bumble Bee Target Market

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Who actually buys Bumble Bee? Do these consumers match the intended target market of Bumble Bee?

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What motivates the target market to buy Bumble Bee?

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What other target market should Bumble Bee look at?

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Which other brands have a similar target market?

About Our Bumble Bee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.