Bumble Bee Consumer Insights

Who buys Bumble Bee? Bumble Bee consumers are generally lower income, Hispanic, and senior age. Bumble Bee consumers are more likely to purchase Bumble Bee during larger pantry stocking trips. Brands such as Goya, Hellmann's, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Bumble Bee Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.78
% of Basket $ (median)
5.6%
Total Basket $ (median)
$68.01

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bumble Bee Consumer Demographics

demographic
index
Female
99
Male
114
<24
96
25-34
91
35-44
89
45-54
111
55-64
138
65+
157
African American
129
Asian
76
Caucasian
96
Hispanic
138
demographic
index
Has Kids
91
No Kids
121
- $20k
103
$20k-40k
105
$40k-60k
99
$60k-80k
96
$80k-100k
97
$100k-125k
104
$125k +
98
No College
103
College
99
Adv. Degree
100

Understand Bumble Bee Consumer Behavior

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Bumble Bee Basket Affinity & Size

brand
basket affinity
Goya 5.6x
Hellmann's 5.5x
Perdue 4.3x
Progresso 4.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
476

Where is Bumble Bee Purchased?

channels
index
Club
103
Dollar
33
Drug
135
Food
153
Gas & Convenience
8
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.5x
Entenmann's 1.4x
Perdue 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
113
Credit
99
Debit
88
Food Stamps
156

When is Bumble Bee Purchased?

day of week
Sun
19.0%
Mon
14.4%
Tue
12.0%
Wed
11.8%
Thu
11.6%
Fri
14.1%
Sat
17.0%
time of day
Morning
16.1%
Noon
17.9%
Afternoon
34.7%
Evening
25.5%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bumble Bee consumers purchase?

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Why do Bumble Bee consumers try new brands?

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Where do Bumble Bee consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bumble Bee Target Market

Arrow and target

Who actually buys Bumble Bee? Do these consumers match the intended target market of Bumble Bee?

Thought bubble

What motivates the target market to purchase Bumble Bee?

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What other target market should Bumble Bee look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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