Bunny Consumer Insights

Who buys Bunny?

A Bunny consumer is generally slightly higher income, Caucasian, and senior age. Bunny consumers are more likely to purchase Bunny during larger pantry stocking trips. Brands such as Totino's Party Pizza, Kraft Singles, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Bunny Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.1%
Total Basket $ (median)
$64.88

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bunny Consumer Demographics

demographic
index
Female
103
Male
73
<24
84
25-34
85
35-44
106
45-54
106
55-64
105
65+
121
African American
88
Asian
34
Caucasian
120
Hispanic
11
demographic
index
Has Kids
105
No Kids
88
- $20k
94
$20k-40k
101
$40k-60k
99
$60k-80k
112
$80k-100k
113
$100k-125k
92
$125k +
78
No College
124
College
94
Adv. Degree
103

Understand Bunny Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bunny Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 6.3x
Kraft Singles 5.7x
Sunny Meadow 5.0x
Little Debbie 4.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
456

Where is Bunny Purchased?

channels
index
Club
32
Dollar
173
Drug
13
Food
65
Gas & Convenience
11
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Diet Mountain Dew 1.8x
Armour 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
91
Credit
84
Debit
114
Food Stamps
164

When is Bunny Purchased?

day of week
Sun
18.8%
Mon
13.8%
Tue
11.4%
Wed
10.7%
Thu
12.5%
Fri
14.4%
Sat
18.3%
time of day
Morning
15.0%
Noon
16.3%
Afternoon
33.7%
Evening
28.2%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bunny consumers purchase?

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Why do Bunny consumers try new brands?

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Where do Bunny consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bunny Target Market

Arrow and target

Who actually buys Bunny? Do these consumers match the intended target market of Bunny?

Thought bubble

What motivates the target market to purchase Bunny?

magnifying glass

What other target market should Bunny look at?

venn diagram

Which other brands have a similar target market?

About Our Bunny Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.