Bunny Consumer Insights

Who buys Bunny?

A Bunny consumer is generally slightly higher income, Caucasian, and senior age. Bunny consumers are more likely to purchase Bunny during larger pantry stocking trips. Brands such as Totino's Party Pizza, Kraft Singles, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Bunny Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.1%
Total Basket $ (median)
$64.88

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bunny Consumer Demographics

demographic
index
Female
103
Male
73
<24
84
25-34
85
35-44
106
45-54
106
55-64
105
65+
121
African American
88
Asian
34
Caucasian
120
Hispanic
11
demographic
index
Has Kids
105
No Kids
88
- $20k
94
$20k-40k
101
$40k-60k
99
$60k-80k
112
$80k-100k
113
$100k-125k
92
$125k +
78
No College
124
College
94
Adv. Degree
103

Understand Bunny Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bunny Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 6.3x
Kraft Singles 5.7x
Sunny Meadow 5.0x
Little Debbie 4.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
456

Where is Bunny Purchased?

channels
index
Club
32
Dollar
173
Drug
13
Food
65
Gas & Convenience
11
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Diet Mountain Dew 1.8x
Armour 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
91
Credit
84
Debit
114
Food Stamps
164

When is Bunny Purchased?

day of week
Sun
18.8%
Mon
13.8%
Tue
11.4%
Wed
10.7%
Thu
12.5%
Fri
14.4%
Sat
18.3%
time of day
Morning
15.0%
Noon
16.3%
Afternoon
33.7%
Evening
28.2%
Late
6.9%

About Our Bunny Consumer Insights

How do we know who buys Bunny? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bunny consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.