Burt's Bees Consumer Insights

Who buys Burt's Bees? Burt's Bees consumers are generally very high income, Asian, and adolescent age. Burt's Bees consumers are more likely to purchase Burt's Bees during larger pantry stocking trips. Brands such as Neutrogena, Archer Farms, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Burt's Bees Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
11.3%
Total Basket $ (median)
$44.24

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Burt's Bees Consumer Demographics

demographic
index
Female
101
Male
94
<24
151
25-34
118
35-44
95
45-54
89
55-64
81
65+
71
African American
78
Asian
145
Caucasian
97
Hispanic
91
demographic
index
Has Kids
91
No Kids
120
- $20k
96
$20k-40k
90
$40k-60k
91
$60k-80k
102
$80k-100k
106
$100k-125k
102
$125k +
118
No College
67
College
104
Adv. Degree
121

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Burt's Bees Basket Affinity & Size

brand
basket affinity
Neutrogena 12.2x
Archer Farms 8.6x
CoverGirl 7.8x
TRESemme 6.5x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
230

Where is Burt's Bees Purchased?

channels
index
Beauty
686
Club
1
Dollar
3
Drug
385
Food
25
Gas & Convenience
5
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.3x
Archer Farms 1.3x
Neutrogena 1.3x
Bertolli 1.2x

How Did They Pay?

method
index
Cash
102
Credit
105
Debit
101
Food Stamps
19

When is Burt's Bees Purchased?

day of week
Sun
16.7%
Mon
12.6%
Tue
13.6%
Wed
12.3%
Thu
12.3%
Fri
15.2%
Sat
17.3%
time of day
Morning
14.5%
Noon
16.7%
Afternoon
35.2%
Evening
26.0%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Burt's Bees consumers purchase?

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Why do Burt's Bees consumers try new brands?

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Where do Burt's Bees consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Burt's Bees Target Market

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Who actually buys Burt's Bees? Do these consumers match the intended target market of Burt's Bees?

Thought bubble

What motivates the target market to purchase Burt's Bees?

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What other target market should Burt's Bees look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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