Burt's Bees Consumer Insights

Who buys Burt's Bees?

A Burt's Bees consumer is generally very high income, Asian, and adolescent age. Burt's Bees consumers are more likely to purchase Burt's Bees during larger pantry stocking trips. Brands such as Neutrogena, Archer Farms, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Burt's Bees Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
11.3%
Total Basket $ (median)
$44.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Burt's Bees Consumer Demographics

demographic
index
Female
101
Male
94
<24
151
25-34
118
35-44
95
45-54
89
55-64
81
65+
71
African American
78
Asian
145
Caucasian
97
Hispanic
91
demographic
index
Has Kids
91
No Kids
120
- $20k
96
$20k-40k
90
$40k-60k
91
$60k-80k
102
$80k-100k
106
$100k-125k
102
$125k +
118
No College
67
College
104
Adv. Degree
121

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Burt's Bees Basket Affinity & Size

brand
basket affinity
Neutrogena 12.2x
Archer Farms 8.6x
CoverGirl 7.8x
TRESemme 6.5x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
230

Where is Burt's Bees Purchased?

channels
index
Beauty
686
Club
1
Dollar
3
Drug
385
Food
25
Gas & Convenience
5
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.3x
Archer Farms 1.3x
Neutrogena 1.3x
Bertolli 1.2x

How Did They Pay?

method
index
Cash
102
Credit
105
Debit
101
Food Stamps
19

When is Burt's Bees Purchased?

day of week
Sun
16.7%
Mon
12.6%
Tue
13.6%
Wed
12.3%
Thu
12.3%
Fri
15.2%
Sat
17.3%
time of day
Morning
14.5%
Noon
16.7%
Afternoon
35.2%
Evening
26.0%
Late
7.6%

Get More Burt's Bees Data

Contact us for the latest Burt's Bees consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Burt's Bees consumers switch to?

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Why do consumers stop buying Burt's Bees products?

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Which retailers do Burt's Bees shoppers prefer to shop at?

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What motivates consumers to try Burt's Bees products?

Research the Burt's Bees Target Market

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Who actually buys Burt's Bees? Do these consumers match the intended target market of Burt's Bees?

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What motivates the target market to buy Burt's Bees?

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What other target market should Burt's Bees look at?

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Which other brands have a similar target market?

About Our Burt's Bees Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.