Busch Consumer Insights

Who buys Busch? Busch consumers are generally lower income, Caucasian, and older age. Busch consumers are more likely to purchase Busch during larger pantry stocking trips. Brands such as Bud Light, Gatorade G2, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Busch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.49
% of Basket $ (median)
30.8%
Total Basket $ (median)
$30.81

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Busch Consumer Demographics

demographic
index
Female
101
Male
89
<24
90
25-34
92
35-44
89
45-54
119
55-64
141
65+
92
African American
74
Asian
26
Caucasian
118
Hispanic
46
demographic
index
Has Kids
92
No Kids
119
- $20k
109
$20k-40k
122
$40k-60k
87
$60k-80k
102
$80k-100k
121
$100k-125k
105
$125k +
52
No College
157
College
95
Adv. Degree
56

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Busch Basket Affinity & Size

brand
basket affinity
Bud Light 9.9x
Gatorade G2 6.4x
Fresh Selections 5.9x
Marlboro 5.9x
basket size
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
152

Where is Busch Purchased?

channels
index
Beauty
4
Club
21
Dollar
55
Drug
119
Food
122
Gas & Convenience
527
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.2x
Bud Light 2.1x
Marlboro 1.9x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
133
Credit
100
Debit
94
Food Stamps
32

When is Busch Purchased?

day of week
Sun
10.4%
Mon
10.2%
Tue
10.7%
Wed
11.1%
Thu
13.3%
Fri
22.7%
Sat
21.5%
time of day
Morning
13.1%
Noon
16.2%
Afternoon
38.2%
Evening
27.1%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Busch consumers purchase?

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Why do Busch consumers try new brands?

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Where do Busch consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Busch Target Market

Arrow and target

Who actually buys Busch? Do these consumers match the intended target market of Busch?

Thought bubble

What motivates the target market to purchase Busch?

magnifying glass

What other target market should Busch look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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