Busch Consumer Insights

Who buys Busch?

A Busch consumer is generally lower income, Caucasian, and older age. Busch consumers are more likely to purchase Busch during larger pantry stocking trips. Brands such as Bud Light, Gatorade G2, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Busch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.49
% of Basket $ (median)
30.8%
Total Basket $ (median)
$30.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Busch Consumer Demographics

demographic
index
Female
101
Male
89
<24
90
25-34
92
35-44
89
45-54
119
55-64
141
65+
92
African American
74
Asian
26
Caucasian
118
Hispanic
46
demographic
index
Has Kids
92
No Kids
119
- $20k
109
$20k-40k
122
$40k-60k
87
$60k-80k
102
$80k-100k
121
$100k-125k
105
$125k +
52
No College
157
College
95
Adv. Degree
56

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Busch Basket Affinity & Size

brand
basket affinity
Bud Light 9.9x
Gatorade G2 6.4x
Fresh Selections 5.9x
Marlboro 5.9x
basket size
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
152

Where is Busch Purchased?

channels
index
Beauty
4
Club
21
Dollar
55
Drug
119
Food
122
Gas & Convenience
527
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.2x
Bud Light 2.1x
Marlboro 1.9x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
133
Credit
100
Debit
94
Food Stamps
32

When is Busch Purchased?

day of week
Sun
10.4%
Mon
10.2%
Tue
10.7%
Wed
11.1%
Thu
13.3%
Fri
22.7%
Sat
21.5%
time of day
Morning
13.1%
Noon
16.2%
Afternoon
38.2%
Evening
27.1%
Late
5.4%

About Our Busch Consumer Insights

How do we know who buys Busch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Busch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.