Busch Light Consumer Insights

Who buys Busch Light?

A Busch Light consumer is generally slightly higher income, Caucasian, and older age. Busch Light consumers are more likely to purchase Busch Light during larger pantry stocking trips. Brands such as Bud Light, Red Baron, and Banquet also tend to be purchased in the same trip. Sample consumer insights data below.

Busch Light Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$15.47
% of Basket $ (median)
36.8%
Total Basket $ (median)
$42.08

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Busch Light Consumer Demographics

demographic
index
Female
101
Male
90
<24
81
25-34
95
35-44
93
45-54
116
55-64
124
65+
84
African American
15
Asian
17
Caucasian
124
Hispanic
31
demographic
index
Has Kids
97
No Kids
108
- $20k
74
$20k-40k
116
$40k-60k
85
$60k-80k
105
$80k-100k
132
$100k-125k
122
$125k +
56
No College
144
College
97
Adv. Degree
63

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Busch Light Basket Affinity & Size

brand
basket affinity
Bud Light 7.1x
Red Baron 6.9x
Banquet 6.5x
Totino's Party Pizza 4.9x
basket size
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
178

Where is Busch Light Purchased?

channels
index
Beauty
5
Club
27
Dollar
40
Drug
133
Food
115
Gas & Convenience
574
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.5x
Marlboro Gold Pack 2.4x
Diet Mountain Dew 1.9x
Marlboro 1.9x

How Did They Pay?

method
index
Cash
123
Credit
108
Debit
94
Food Stamps
20

When is Busch Light Purchased?

day of week
Sun
9.9%
Mon
9.9%
Tue
10.6%
Wed
11.3%
Thu
13.9%
Fri
22.5%
Sat
22.0%
time of day
Morning
13.5%
Noon
15.8%
Afternoon
38.3%
Evening
26.8%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Busch Light consumers purchase?

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Why do Busch Light consumers try new brands?

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Where do Busch Light consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Busch Light Target Market

Arrow and target

Who actually buys Busch Light? Do these consumers match the intended target market of Busch Light?

Thought bubble

What motivates the target market to purchase Busch Light?

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What other target market should Busch Light look at?

venn diagram

Which other brands have a similar target market?

About Our Busch Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.