Bush's Best Consumer Insights

Who buys Bush's Best? A Bush's Best consumer is generally median income, African American, and senior age. Bush's Best consumers are more likely to purchase Bush's Best during larger pantry stocking trips. Brands such as Ro-Tel, Hunts, and Sweet Baby Ray's also tend to be purchased in the same trip. Sample consumer insights data below.

Bush's Best Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.0%
Total Basket $ (median)
$65.92

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bush's Best Consumer Demographics

demographic
index
Female
100
Male
97
<24
83
25-34
88
35-44
93
45-54
114
55-64
133
65+
148
African American
141
Asian
36
Caucasian
110
Hispanic
60
demographic
index
Has Kids
96
No Kids
110
- $20k
91
$20k-40k
99
$40k-60k
102
$60k-80k
104
$80k-100k
103
$100k-125k
99
$125k +
96
No College
104
College
99
Adv. Degree
98

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Bush's Best Basket Affinity & Size

brand
basket affinity
Ro-Tel 6.8x
Hunts 5.1x
Sweet Baby Ray's 4.6x
Libby's 4.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
516

Where is Bush's Best Purchased?

channels
index
Beauty
2
Club
44
Dollar
70
Drug
11
Food
152
Gas & Convenience
14
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x
Johnsonville 1.2x
Ore-Ida 1.2x

How Did They Pay?

method
index
Cash
97
Credit
97
Debit
99
Food Stamps
153

When is Bush's Best Purchased?

day of week
Sun
18.7%
Mon
12.6%
Tue
11.0%
Wed
11.2%
Thu
11.8%
Fri
15.2%
Sat
19.5%
time of day
Morning
14.6%
Noon
17.8%
Afternoon
36.8%
Evening
25.6%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bush's Best consumers purchase?

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Why do Bush's Best consumers try new brands?

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Where do Bush's Best consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bush's Best Target Market

Arrow and target

Who actually buys Bush's Best? Do these consumers match the intended target market of Bush's Best?

Thought bubble

What motivates the target market to purchase Bush's Best?

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What other target market should Bush's Best look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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