Busy Bone Consumer Insights

Who buys Busy Bone?

A Busy Bone consumer is generally higher income, Caucasian, and older age. Busy Bone consumers are more likely to purchase Busy Bone during larger pantry stocking trips. Brands such as Purina Friskies, Lean Cuisine, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Busy Bone Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.89
% of Basket $ (median)
7.5%
Total Basket $ (median)
$52.16

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Busy Bone Consumer Demographics

demographic
index
Female
103
Male
69
<24
68
25-34
77
35-44
94
45-54
119
55-64
160
65+
131
African American
43
Asian
35
Caucasian
116
Hispanic
52
demographic
index
Has Kids
72
No Kids
163
- $20k
70
$20k-40k
96
$40k-60k
102
$60k-80k
103
$80k-100k
109
$100k-125k
111
$125k +
96
No College
100
College
100
Adv. Degree
103

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Busy Bone Basket Affinity & Size

brand
basket affinity
Purina Friskies 6.6x
Lean Cuisine 5.9x
Hefty 4.9x
Febreze 4.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
396

Where is Busy Bone Purchased?

channels
index
Club
40
Dollar
239
Drug
41
Food
69
Gas & Convenience
1
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Birds Eye Steamfresh 1.5x
Gold Peak 1.5x
Diet Dr Pepper 1.5x

How Did They Pay?

method
index
Cash
103
Credit
95
Debit
112
Food Stamps
38

When is Busy Bone Purchased?

day of week
Sun
17.2%
Mon
11.7%
Tue
11.3%
Wed
11.1%
Thu
11.8%
Fri
15.4%
Sat
21.6%
time of day
Morning
14.7%
Noon
18.0%
Afternoon
36.3%
Evening
25.4%
Late
5.6%

About Our Busy Bone Consumer Insights

How do we know who buys Busy Bone? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Busy Bone consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.