Busy Bone Consumer Insights

Who buys Busy Bone?

A Busy Bone consumer is generally higher income, Caucasian, and older age. Busy Bone consumers are more likely to purchase Busy Bone during larger pantry stocking trips. Brands such as Purina Friskies, Lean Cuisine, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Busy Bone Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.89
% of Basket $ (median)
7.5%
Total Basket $ (median)
$52.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Busy Bone Consumer Demographics

demographic
index
Female
103
Male
69
<24
68
25-34
77
35-44
94
45-54
119
55-64
160
65+
131
African American
43
Asian
35
Caucasian
116
Hispanic
52
demographic
index
Has Kids
72
No Kids
163
- $20k
70
$20k-40k
96
$40k-60k
102
$60k-80k
103
$80k-100k
109
$100k-125k
111
$125k +
96
No College
100
College
100
Adv. Degree
103

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Busy Bone Basket Affinity & Size

brand
basket affinity
Purina Friskies 6.6x
Lean Cuisine 5.9x
Hefty 4.9x
Febreze 4.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
396

Where is Busy Bone Purchased?

channels
index
Club
40
Dollar
239
Drug
41
Food
69
Gas & Convenience
1
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Birds Eye Steamfresh 1.5x
Gold Peak 1.5x
Diet Dr Pepper 1.5x

How Did They Pay?

method
index
Cash
103
Credit
95
Debit
112
Food Stamps
38

When is Busy Bone Purchased?

day of week
Sun
17.2%
Mon
11.7%
Tue
11.3%
Wed
11.1%
Thu
11.8%
Fri
15.4%
Sat
21.6%
time of day
Morning
14.7%
Noon
18.0%
Afternoon
36.3%
Evening
25.4%
Late
5.6%

Get More Busy Bone Data

Contact us for the latest Busy Bone consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Busy Bone consumers switch to?

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Why do consumers stop buying Busy Bone products?

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Which retailers do Busy Bone shoppers prefer to shop at?

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What motivates consumers to try Busy Bone products?

Research the Busy Bone Target Market

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Who actually buys Busy Bone? Do these consumers match the intended target market of Busy Bone?

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What motivates the target market to buy Busy Bone?

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What other target market should Busy Bone look at?

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Which other brands have a similar target market?

About Our Busy Bone Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.