Butterball Consumer Insights

Who buys Butterball?

A Butterball consumer is generally slightly higher income, African American, and senior age. Butterball consumers are more likely to purchase Butterball during larger pantry stocking trips. Brands such as Jennie-O, Sunny Meadow, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

Butterball Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.96
% of Basket $ (median)
7.1%
Total Basket $ (median)
$55.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Butterball Consumer Demographics

demographic
index
Female
100
Male
98
<24
85
25-34
95
35-44
99
45-54
104
55-64
110
65+
122
African American
219
Asian
62
Caucasian
96
Hispanic
105
demographic
index
Has Kids
97
No Kids
106
- $20k
92
$20k-40k
102
$40k-60k
101
$60k-80k
100
$80k-100k
105
$100k-125k
105
$125k +
90
No College
95
College
100
Adv. Degree
105

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Butterball Basket Affinity & Size

brand
basket affinity
Jennie-O 5.7x
Sunny Meadow 5.2x
Birds Eye 3.9x
Perdue 3.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
435

Where is Butterball Purchased?

channels
index
Beauty
17
Club
71
Dollar
15
Drug
136
Food
152
Gas & Convenience
5
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.5x
General Mills Fiber One 1.3x
Angel Soft 1.3x
Birds Eye 1.3x

How Did They Pay?

method
index
Cash
100
Credit
102
Debit
95
Food Stamps
141

When is Butterball Purchased?

day of week
Sun
19.0%
Mon
14.1%
Tue
12.5%
Wed
11.8%
Thu
10.3%
Fri
14.3%
Sat
18.0%
time of day
Morning
15.8%
Noon
17.0%
Afternoon
34.7%
Evening
26.9%
Late
5.7%

About Our Butterball Consumer Insights

How do we know who buys Butterball? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Butterball consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.