Butterball Consumer Insights

Who buys Butterball? Butterball consumers are generally slightly higher income, African American, and senior age. Butterball consumers are more likely to purchase Butterball during larger pantry stocking trips. Brands such as Jennie-O, Sunny Meadow, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

Butterball Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.96
% of Basket $ (median)
7.1%
Total Basket $ (median)
$55.56

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Butterball Consumer Demographics

demographic
index
Female
100
Male
98
<24
85
25-34
95
35-44
99
45-54
104
55-64
110
65+
122
African American
219
Asian
62
Caucasian
96
Hispanic
105
demographic
index
Has Kids
97
No Kids
106
- $20k
92
$20k-40k
102
$40k-60k
101
$60k-80k
100
$80k-100k
105
$100k-125k
105
$125k +
90
No College
95
College
100
Adv. Degree
105

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Butterball Basket Affinity & Size

brand
basket affinity
Jennie-O 5.7x
Sunny Meadow 5.2x
Birds Eye 3.9x
Perdue 3.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
435

Where is Butterball Purchased?

channels
index
Beauty
17
Club
71
Dollar
15
Drug
136
Food
152
Gas & Convenience
5
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.5x
General Mills Fiber One 1.3x
Angel Soft 1.3x
Birds Eye 1.3x

How Did They Pay?

method
index
Cash
100
Credit
102
Debit
95
Food Stamps
141

When is Butterball Purchased?

day of week
Sun
19.0%
Mon
14.1%
Tue
12.5%
Wed
11.8%
Thu
10.3%
Fri
14.3%
Sat
18.0%
time of day
Morning
15.8%
Noon
17.0%
Afternoon
34.7%
Evening
26.9%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Butterball consumers purchase?

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Why do Butterball consumers try new brands?

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Where do Butterball consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Butterball Target Market

Arrow and target

Who actually buys Butterball? Do these consumers match the intended target market of Butterball?

Thought bubble

What motivates the target market to purchase Butterball?

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What other target market should Butterball look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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