Butternut (Bread) Consumer Insights

Who buys Butternut (Bread)?

A Butternut (Bread) consumer is generally very low income, Caucasian, and senior age. Butternut (Bread) consumers are more likely to purchase Butternut (Bread) during larger pantry stocking trips. Brands such as Kraft Singles, Chef Boyardee, and Marie Callender's also tend to be purchased in the same trip. See sample consumer insights data below.

Butternut (Bread) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.89
% of Basket $ (median)
3.1%
Total Basket $ (median)
$60.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Butternut (Bread) Consumer Demographics

demographic
index
Female
101
Male
91
<24
89
25-34
80
35-44
102
45-54
118
55-64
108
65+
125
African American
63
Asian
64
Caucasian
108
Hispanic
98
demographic
index
Has Kids
97
No Kids
108
- $20k
116
$20k-40k
93
$40k-60k
105
$60k-80k
102
$80k-100k
100
$100k-125k
91
$125k +
98
No College
132
College
100
Adv. Degree
64

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Butternut (Bread) Basket Affinity & Size

brand
basket affinity
Kraft Singles 4.9x
Chef Boyardee 4.7x
Marie Callender's 4.6x
Johnsonville 4.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
442

Where is Butternut (Bread) Purchased?

channels
index
Club
31
Dollar
11
Drug
323
Food
102
Gas & Convenience
1
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Kraft Singles 1.6x
Johnsonville 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
157
Credit
94
Debit
72
Food Stamps
147

When is Butternut (Bread) Purchased?

day of week
Sun
20.0%
Mon
14.0%
Tue
12.0%
Wed
11.5%
Thu
11.5%
Fri
13.0%
Sat
17.8%
time of day
Morning
15.9%
Noon
16.9%
Afternoon
34.9%
Evening
26.0%
Late
6.2%

About Our Butternut (Bread) Consumer Insights

How do we know who buys Butternut (Bread)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Butternut (Bread) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.