Byrne Dairy Consumer Insights

Who buys Byrne Dairy? Byrne Dairy consumers are generally slightly lower income, Caucasian, and senior age. Byrne Dairy consumers are more likely to purchase Byrne Dairy during larger pantry stocking trips. Brands such as Taylor Farms, Del Monte, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Byrne Dairy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.39
% of Basket $ (median)
4.6%
Total Basket $ (median)
$73.62

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Byrne Dairy Consumer Demographics

demographic
index
Female
100
Male
96
<24
83
25-34
95
35-44
67
45-54
144
55-64
148
65+
191
African American
24
Asian
61
Caucasian
117
Hispanic
31
demographic
index
Has Kids
96
No Kids
110
- $20k
75
$20k-40k
98
$40k-60k
158
$60k-80k
89
$80k-100k
93
$100k-125k
65
$125k +
85
No College
107
College
101
Adv. Degree
88

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Byrne Dairy Basket Affinity & Size

brand
basket affinity
Taylor Farms 16.7x
Del Monte 11.1x
Arnold 10.8x
Generic Pma 10.6x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
204
Pantry Stocking (21+ Items)
250

Where is Byrne Dairy Purchased?

channels
index
Club
653
Drug
61
Food
15
Gas & Convenience
7
Mass
50
regions
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What Else Do They Buy?

brand
household affinity
Perdue 2.0x
Utz 1.9x
Domino 1.9x
Hellmann's 1.8x

How Did They Pay?

method
index
Cash
126
Credit
112
Debit
74
Food Stamps
132

When is Byrne Dairy Purchased?

day of week
Sun
13.7%
Mon
13.9%
Tue
14.2%
Wed
12.9%
Thu
13.0%
Fri
15.0%
Sat
17.2%
time of day
Morning
16.9%
Noon
20.0%
Afternoon
38.7%
Evening
21.2%
Late
3.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Byrne Dairy consumers purchase?

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Why do Byrne Dairy consumers try new brands?

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Where do Byrne Dairy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Byrne Dairy Target Market

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Who actually buys Byrne Dairy? Do these consumers match the intended target market of Byrne Dairy?

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What motivates the target market to purchase Byrne Dairy?

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What other target market should Byrne Dairy look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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