C And S Consumer Insights

Who buys C And S? A C And S consumer is generally slightly lower income, Caucasian, and older age. C And S consumers are more likely to purchase C And S during larger pantry stocking trips. Brands such as Purina Friskies, Libby's, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

C And S Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.9%
Total Basket $ (median)
$64.03

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

C And S Consumer Demographics

demographic
index
Female
98
Male
120
<24
44
25-34
45
35-44
67
45-54
119
55-64
352
65+
293
African American
16
Asian
15
Caucasian
124
Hispanic
22
demographic
index
Has Kids
62
No Kids
186
- $20k
69
$20k-40k
88
$40k-60k
153
$60k-80k
84
$80k-100k
130
$100k-125k
92
$125k +
50
No College
209
College
75
Adv. Degree
92

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C And S Basket Affinity & Size

brand
basket affinity
Purina Friskies 15.8x
Libby's 7.6x
Dannon Oikos 7.3x
Farmers Market 7.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
409

Where is C And S Purchased?

channels
index
Drug
4
Food
1
Gas & Convenience
3
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Farmers Market 1.5x
Maxwell House 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
108
Credit
123
Debit
89
Food Stamps
14

When is C And S Purchased?

day of week
Sun
14.3%
Mon
15.2%
Tue
15.3%
Wed
10.8%
Thu
11.3%
Fri
15.8%
Sat
17.3%
time of day
Morning
14.7%
Noon
19.3%
Afternoon
41.2%
Evening
20.1%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do C And S consumers purchase?

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Why do C And S consumers try new brands?

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Where do C And S consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the C And S Target Market

Arrow and target

Who actually buys C And S? Do these consumers match the intended target market of C And S?

Thought bubble

What motivates the target market to purchase C And S?

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What other target market should C And S look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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