C And S Consumer Insights

Who buys C And S?

A C And S consumer is generally slightly lower income, Caucasian, and older age. C And S consumers are more likely to purchase C And S during larger pantry stocking trips. Brands such as Purina Friskies, Libby's, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

C And S Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.9%
Total Basket $ (median)
$64.03

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

C And S Consumer Demographics

demographic
index
Female
98
Male
120
<24
44
25-34
45
35-44
67
45-54
119
55-64
352
65+
293
African American
16
Asian
15
Caucasian
124
Hispanic
22
demographic
index
Has Kids
62
No Kids
186
- $20k
69
$20k-40k
88
$40k-60k
153
$60k-80k
84
$80k-100k
130
$100k-125k
92
$125k +
50
No College
209
College
75
Adv. Degree
92

Understand C And S Consumer Behavior

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C And S Basket Affinity & Size

brand
basket affinity
Purina Friskies 15.8x
Libby's 7.6x
Dannon Oikos 7.3x
Farmers Market 7.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
409

Where is C And S Purchased?

channels
index
Drug
4
Food
1
Gas & Convenience
3
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Farmers Market 1.5x
Maxwell House 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
108
Credit
123
Debit
89
Food Stamps
14

When is C And S Purchased?

day of week
Sun
14.3%
Mon
15.2%
Tue
15.3%
Wed
10.8%
Thu
11.3%
Fri
15.8%
Sat
17.3%
time of day
Morning
14.7%
Noon
19.3%
Afternoon
41.2%
Evening
20.1%
Late
4.6%

About Our C And S Consumer Insights

How do we know who buys C And S? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the C And S consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.