C And S Consumer Insights

Who buys C And S?

A C And S consumer is generally slightly lower income, Caucasian, and older age. C And S consumers are more likely to purchase C And S during larger pantry stocking trips. Brands such as Purina Friskies, Libby's, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

C And S Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.9%
Total Basket $ (median)
$64.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

C And S Consumer Demographics

demographic
index
Female
98
Male
120
<24
44
25-34
45
35-44
67
45-54
119
55-64
352
65+
293
African American
16
Asian
15
Caucasian
124
Hispanic
22
demographic
index
Has Kids
62
No Kids
186
- $20k
69
$20k-40k
88
$40k-60k
153
$60k-80k
84
$80k-100k
130
$100k-125k
92
$125k +
50
No College
209
College
75
Adv. Degree
92

Understand C And S Consumer Behavior

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C And S Basket Affinity & Size

brand
basket affinity
Purina Friskies 15.8x
Libby's 7.6x
Dannon Oikos 7.3x
Farmers Market 7.2x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
409

Where is C And S Purchased?

channels
index
Drug
4
Food
1
Gas & Convenience
3
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Farmers Market 1.5x
Maxwell House 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
108
Credit
123
Debit
89
Food Stamps
14

When is C And S Purchased?

day of week
Sun
14.3%
Mon
15.2%
Tue
15.3%
Wed
10.8%
Thu
11.3%
Fri
15.8%
Sat
17.3%
time of day
Morning
14.7%
Noon
19.3%
Afternoon
41.2%
Evening
20.1%
Late
4.6%

Get More C And S Data

Better understand C And S consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do C And S consumers switch to?

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Why do consumers stop buying C And S products?

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Which retailers do C And S shoppers prefer to shop at?

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What motivates consumers to try C And S products?

Research the C And S Target Market

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Who actually buys C And S? Do these consumers match the intended target market of C And S?

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What motivates the target market to buy C And S?

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What other target market should C And S look at?

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Which other brands have a similar target market?

About Our C And S Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.