Caboodles Consumer Insights

Who buys Caboodles?

A Caboodles consumer is generally lower income, African American, and young adult age. Caboodles consumers are more likely to purchase Caboodles during larger pantry stocking trips. Brands such as Glade, CoverGirl, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Caboodles Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$14.97
% of Basket $ (median)
25.3%
Total Basket $ (median)
$59.22

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Caboodles Consumer Demographics

demographic
index
Female
99
Male
108
<24
104
25-34
116
35-44
109
45-54
88
55-64
56
65+
20
African American
202
Asian
113
Caucasian
92
Hispanic
86
demographic
index
Has Kids
108
No Kids
82
- $20k
126
$20k-40k
136
$40k-60k
97
$60k-80k
105
$80k-100k
82
$100k-125k
75
$125k +
75
No College
101
College
103
Adv. Degree
85

Understand Caboodles Consumer Behavior

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Caboodles Basket Affinity & Size

brand
basket affinity
Glade 17.8x
CoverGirl 10.4x
TRESemme 9.1x
Energizer 9.0x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
225

Where is Caboodles Purchased?

channels
index
Beauty
461
Drug
31
Mass
213
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Yoplait Go-Gurt 1.6x
Huggies 1.5x
Gerber Graduates 1.5x

How Did They Pay?

method
index
Cash
106
Credit
95
Debit
102
Food Stamps
81

When is Caboodles Purchased?

day of week
Sun
13.7%
Mon
12.5%
Tue
13.8%
Wed
11.9%
Thu
11.3%
Fri
17.4%
Sat
19.4%
time of day
Morning
15.3%
Noon
15.5%
Afternoon
33.1%
Evening
27.9%
Late
8.2%

About Our Caboodles Consumer Insights

How do we know who buys Caboodles? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Caboodles consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.