Cabot Consumer Insights

Who buys Cabot?

A Cabot consumer is generally very high income, Caucasian, and senior age. Cabot consumers are more likely to purchase Cabot during larger pantry stocking trips. Brands such as Nabisco Triscuit, Perdue, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

Cabot Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.91
% of Basket $ (median)
5.9%
Total Basket $ (median)
$66.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cabot Consumer Demographics

demographic
index
Female
99
Male
108
<24
68
25-34
83
35-44
97
45-54
108
55-64
141
65+
157
African American
62
Asian
40
Caucasian
115
Hispanic
49
demographic
index
Has Kids
91
No Kids
121
- $20k
72
$20k-40k
87
$40k-60k
98
$60k-80k
94
$80k-100k
102
$100k-125k
118
$125k +
129
No College
83
College
97
Adv. Degree
133

Understand Cabot Consumer Behavior

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Cabot Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 7.2x
Perdue 6.6x
Goya 6.4x
Utz 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
441

Where is Cabot Purchased?

channels
index
Club
64
Dollar
1
Drug
7
Food
189
Gas & Convenience
11
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Utz 1.8x
Goya 1.7x
Boars Head 1.6x

How Did They Pay?

method
index
Cash
94
Credit
124
Debit
86
Food Stamps
74

When is Cabot Purchased?

day of week
Sun
18.9%
Mon
12.6%
Tue
11.9%
Wed
12.0%
Thu
10.8%
Fri
15.3%
Sat
18.5%
time of day
Morning
14.4%
Noon
18.5%
Afternoon
36.1%
Evening
26.0%
Late
5.0%

Get More Cabot Data

Contact us for the latest Cabot consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cabot consumers switch to?

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Why do consumers stop buying Cabot products?

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Which retailers do Cabot shoppers prefer to shop at?

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What motivates consumers to try Cabot products?

Research the Cabot Target Market

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Who actually buys Cabot? Do these consumers match the intended target market of Cabot?

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What motivates the target market to buy Cabot?

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What other target market should Cabot look at?

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Which other brands have a similar target market?

About Our Cabot Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.