Cacique Consumer Insights

Who buys Cacique?

A Cacique consumer is generally very low income, Hispanic, and adolescent age. Cacique consumers are more likely to purchase Cacique during larger pantry stocking trips. Brands such as Bar-S, Mission (Foods), and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Cacique Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.77
% of Basket $ (median)
4.8%
Total Basket $ (median)
$57.14

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cacique Consumer Demographics

demographic
index
Female
99
Male
113
<24
264
25-34
129
35-44
99
45-54
67
55-64
52
65+
34
African American
36
Asian
68
Caucasian
40
Hispanic
691
demographic
index
Has Kids
106
No Kids
85
- $20k
171
$20k-40k
150
$40k-60k
111
$60k-80k
80
$80k-100k
67
$100k-125k
74
$125k +
61
No College
145
College
96
Adv. Degree
67

Understand Cacique Consumer Behavior

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Cacique Basket Affinity & Size

brand
basket affinity
Bar-S 13.9x
Mission (Foods) 7.4x
Dannon Danimals 7.3x
Jennie-O 5.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
442

Where is Cacique Purchased?

channels
index
Club
44
Dollar
74
Drug
4
Food
189
Gas & Convenience
9
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.8x
Oroweat 1.8x
Bar-S 1.8x
Fresh Selections 1.8x

How Did They Pay?

method
index
Cash
173
Credit
53
Debit
93
Food Stamps
219

When is Cacique Purchased?

day of week
Sun
17.8%
Mon
16.1%
Tue
13.5%
Wed
13.0%
Thu
11.6%
Fri
12.7%
Sat
15.2%
time of day
Morning
15.0%
Noon
14.9%
Afternoon
33.4%
Evening
29.2%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cacique consumers purchase?

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Why do Cacique consumers try new brands?

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Where do Cacique consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cacique Target Market

Arrow and target

Who actually buys Cacique? Do these consumers match the intended target market of Cacique?

Thought bubble

What motivates the target market to purchase Cacique?

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What other target market should Cacique look at?

venn diagram

Which other brands have a similar target market?

About Our Cacique Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.