Cadbury Consumer Insights

Who buys Cadbury?

A Cadbury consumer is generally slightly higher income, Caucasian, and lower middle age. Cadbury consumers are more likely to purchase Cadbury during larger pantry stocking trips. Brands such as Reese's, Lindt, and Twix also tend to be purchased in the same trip. Sample consumer insights data below.

Cadbury Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.58
% of Basket $ (median)
7.3%
Total Basket $ (median)
$35.33

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cadbury Consumer Demographics

demographic
index
Female
100
Male
99
<24
79
25-34
101
35-44
108
45-54
87
55-64
97
65+
97
African American
38
Asian
71
Caucasian
113
Hispanic
46
demographic
index
Has Kids
100
No Kids
101
- $20k
97
$20k-40k
96
$40k-60k
99
$60k-80k
102
$80k-100k
104
$100k-125k
99
$125k +
103
No College
89
College
101
Adv. Degree
108

Understand Cadbury Consumer Behavior

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Cadbury Basket Affinity & Size

brand
basket affinity
Reese's 26.0x
Lindt 10.3x
Twix 8.8x
Hershey's Kisses 7.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
269

Where is Cadbury Purchased?

channels
index
Beauty
3
Club
13
Dollar
84
Drug
291
Food
81
Gas & Convenience
65
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lindt 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x

How Did They Pay?

method
index
Cash
106
Credit
97
Debit
103
Food Stamps
80

When is Cadbury Purchased?

day of week
Sun
13.6%
Mon
12.6%
Tue
12.8%
Wed
12.6%
Thu
13.2%
Fri
16.7%
Sat
18.4%
time of day
Morning
14.0%
Noon
16.0%
Afternoon
34.6%
Evening
28.3%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cadbury consumers purchase?

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Why do Cadbury consumers try new brands?

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Where do Cadbury consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cadbury Target Market

Arrow and target

Who actually buys Cadbury? Do these consumers match the intended target market of Cadbury?

Thought bubble

What motivates the target market to purchase Cadbury?

magnifying glass

What other target market should Cadbury look at?

venn diagram

Which other brands have a similar target market?

About Our Cadbury Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.