Cadbury Consumer Insights

Who buys Cadbury?

A Cadbury consumer is generally slightly higher income, Caucasian, and lower middle age. Cadbury consumers are more likely to purchase Cadbury during larger pantry stocking trips. Brands such as Reese's, Lindt, and Twix also tend to be purchased in the same trip. See sample consumer insights data below.

Cadbury Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.58
% of Basket $ (median)
7.3%
Total Basket $ (median)
$35.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cadbury Consumer Demographics

demographic
index
Female
100
Male
99
<24
79
25-34
101
35-44
108
45-54
87
55-64
97
65+
97
African American
38
Asian
71
Caucasian
113
Hispanic
46
demographic
index
Has Kids
100
No Kids
101
- $20k
97
$20k-40k
96
$40k-60k
99
$60k-80k
102
$80k-100k
104
$100k-125k
99
$125k +
103
No College
89
College
101
Adv. Degree
108

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Cadbury Basket Affinity & Size

brand
basket affinity
Reese's 26.0x
Lindt 10.3x
Twix 8.8x
Hershey's Kisses 7.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
269

Where is Cadbury Purchased?

channels
index
Beauty
3
Club
13
Dollar
84
Drug
291
Food
81
Gas & Convenience
65
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lindt 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x

How Did They Pay?

method
index
Cash
106
Credit
97
Debit
103
Food Stamps
80

When is Cadbury Purchased?

day of week
Sun
13.6%
Mon
12.6%
Tue
12.8%
Wed
12.6%
Thu
13.2%
Fri
16.7%
Sat
18.4%
time of day
Morning
14.0%
Noon
16.0%
Afternoon
34.6%
Evening
28.3%
Late
7.0%

About Our Cadbury Consumer Insights

How do we know who buys Cadbury? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cadbury consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.