Cadbury Caramello Consumer Insights

Who buys Cadbury Caramello?

A Cadbury Caramello consumer is generally very low income, Caucasian, and adolescent age. Cadbury Caramello consumers are more likely to purchase Cadbury Caramello during larger pantry stocking trips. Brands such as Cadbury, Twix, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Cadbury Caramello Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.48
% of Basket $ (median)
6.5%
Total Basket $ (median)
$22.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cadbury Caramello Consumer Demographics

demographic
index
Female
99
Male
109
<24
129
25-34
118
35-44
97
45-54
76
55-64
124
65+
43
African American
51
Asian
44
Caucasian
114
Hispanic
50
demographic
index
Has Kids
95
No Kids
112
- $20k
184
$20k-40k
145
$40k-60k
104
$60k-80k
96
$80k-100k
79
$100k-125k
57
$125k +
48
No College
111
College
97
Adv. Degree
99

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Cadbury Caramello Basket Affinity & Size

brand
basket affinity
Cadbury 37.5x
Twix 11.6x
Kit Kat 9.9x
Reese's Peanut Butter Cups 9.6x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
207

Where is Cadbury Caramello Purchased?

channels
index
Club
4
Dollar
52
Drug
444
Food
56
Gas & Convenience
540
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 2.0x
Marlboro 1.8x
Diet Pepsi 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
161
Credit
82
Debit
80
Food Stamps
166

When is Cadbury Caramello Purchased?

day of week
Sun
15.9%
Mon
13.6%
Tue
13.8%
Wed
12.7%
Thu
14.1%
Fri
15.6%
Sat
14.4%
time of day
Morning
11.7%
Noon
12.2%
Afternoon
33.2%
Evening
31.9%
Late
11.0%

Get More Cadbury Caramello Data

Contact us for the latest Cadbury Caramello consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cadbury Caramello consumers switch to?

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Why do consumers stop buying Cadbury Caramello products?

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Which retailers do Cadbury Caramello shoppers prefer to shop at?

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What motivates consumers to try Cadbury Caramello products?

Research the Cadbury Caramello Target Market

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Who actually buys Cadbury Caramello? Do these consumers match the intended target market of Cadbury Caramello?

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What motivates the target market to buy Cadbury Caramello?

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What other target market should Cadbury Caramello look at?

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Which other brands have a similar target market?

About Our Cadbury Caramello Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.